Broadcasting Telecasting (Oct-Dec 1957)

TRADE ASSNS. continued 2,000,000 + all different families . . different each survey, different all year Pulse rings doorbells, interviews families right in their homes. The one-and-only method used by Pulse since 1941. Page 64 • October 7, 1957 Pioneers' Member Goal Set At 2,000 by Patt, Taishoff Opening a drive to increase membership in Radio Pioneers to 2,000, John F. Patt, president of WJR Detroit and head of the pioneers, has announced receipt of some 40 member applications. Sol Taishoff, editor-publisher of B»T, and membership chairman of the professional group, is being aided by these committeemen: Waldo Abbott, U. of Michigan; Joe Baudino, Westinghouse Broadcasting Co., Washington; George Burbach, KSD-TV St. Louis; Harry Burke, KODE-TV Joplin, Mo.; Harry Butcher, KIST Santa Barbara, Calif.; Roger Clipp, Triangle Stations; Bob Convey, KWK St. Louis; Quenton Cox, Portland, Ore., station representative; Walter Damm, WTMJ-TV Milwaukee; William Fay, WROC-TV Rochester, N. Y. Earl Gammons, Washington consultant; Ben Gimbel, WIP Philadelphia; Jules Herbuveaux, WMAQ-WNBQ (TV) Chicago; Harold Hough, WBAP-AM-FM-TV Fort Worth, Tex.; John Karol, CBS, New York; Leonard Kapner, WCAE-TV Pittsburgh; Alex Keese, WFAA-AM-TV Dallas; Howard Lane, KOIN-AM-TV Portland, Ore. Merrill Lindsay, WSOY-AM-FM Decatur, 111.; Lee Little, KTUC Tucson, Ariz.; C. T. Lucy, WRVA-AM-TV Richmond, Va; Paul Loyet, WHO-AM-FM-TV Des Moines, Iowa; Glenn Marshall Jr., WMBR-AM-FMTV Jacksonville, Fla.; Gilmore Nunn, Lexington, Ky.; William Quarton, WMT-AMTV Cedar Rapids, Iowa. Clyde Rembert, KRLD-AM-FM-TV Dallas, Tex.; John Schilling, KMBC-AM-TV Kansas City; Hank Slavick, WMC-WMCF (FM)-WMCT (TV) Memphis, Tenn.; F. C. Sowell, WLAC-TV Nashville, Tenn.; Hugh Terry, KLZ-AM-TV Denver; Chet Thomas, KXOK St. Louis; Eugene Thomas, KETV (TV) Omaha. C. Robert Thompson, WBEN-AM-TV Buffalo, N. Y.; Donald Thornburgh, WCAUAM-FM-TV Philadelphia; Walter Wagstaff, KGW-AM-TV Portland, Ore.; Lee Wailes, Storer Broadcasting Co., Miami, Fla.; Warren Williamson, WKBN-AM-FM-TV Youngstown, Ohio; Hoyt Wooten, WRECAM-TV Memphis; Gayle V. Grubb, Storer Broadcasting, San Francisco; Jeff Sparks and Wendell Hall. La. Broadcasters Elect Hamm Jerry Hamm of KLFY-TV Lafayette was named president of the Louisiana Assn. of Broadcasters at its annual convention in Baton Rouge. Also elected were John Chauvin, KEUN Eunice, radio vice president; Douglas Manship, WBRZ-TV Baton Rouge, television vice president: Gene Jones, KSLA-TV Shreveport, treasurer, and Rolfe H. McCollister, executive secretary. The broadcasters passed a resolution protesting a recent Louisiana Public Service Commission order that a regulated business keep separate records of expenses for radio, tv and newspaper advertising, on the grounds that such an order could be extended to businesses in general and possibly threaten free speech and restrict the use of radio and tv advertising. PRESIDENTS Frank Stanton of CBS (1) and Robert W. Sarnoff of NBC (r) watched as Elmer C. Walzer (c), president of the Deadline Club, New York City's professional chapter of Sigma Delta Chi, introduced the chapter's initiates at the fall meeting. Among the initiates was Leonard Goldenson, president of AB-PT. Radio Sets Up in First Half, But Tv Receivers Down, Says EIA Production of radio sets is running well ahead of 1956 but tv output is down, according to factory reports by Electronic Industries Assn. (formerly RETMA). Radio output for the first eight months of 1957 totaled 8,765,606 sets, including 3,392,926 auto receivers, compared to 8,216,707 sets (including 2,710,303 auto sets) made during the same 1956 period. Tv output totaled 3,756,533 sets during the first eight months of the year compared to 4,365,060 in the like 1956 period. Of 673,734 tv sets made in August, 88,615 had uhf tuners compared to 90,419 uhf sets produced in August 1956. Sales of radio sets at retail totaled 4,947,006 in the first eight months of the year (excluding auto sets) compared to 4,648,707 sold in the same 1956 period. Tv set sales totaled 3,746,834 in the first eight months compared to 3,839,718 in the same eight months of 1956. Radio and tv set production in 1957 follows: Automobile Television Radio January (1957) February March (5 weeks) April May June (5 weeks) July August TOTAL 450,190 464,697 559,842 361,246 342,386 543,778 360,660 673,734 521,624 522,859 597,532 380,452 396,151 416,058 256,279 301,971 Total Radio 1,085,529 1,264,765 1,609,073 1,115,813 1,023,771 1,088,343 612,588 965,724 3,756,533 3,392,926 8,765,606 Johnston Heads Radio-Tv Club Sam Johnston, general manager of WTVN Columbus, Ohio, has been elected president of the Columbus Radio-Television Executives Club for the organization's third year. Named to serve with him: Dorrit Williams, account executive and radio-tv director, Kelly & Lamb Adv. Agency, club agency representative; John Metzger, account executive, Byer & Bowman Adv. Agency, first vice president; Bill Selander, sales manager, WVKO, second vice president; Shirley Dunham, publicity director, WVKO, third vice president, and Val Hattemer, accountant, WTVN-TV, treasurer. Broadcasting • Telecasting