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WHAT HE COULD BUY
IPeters, Griffin, Woodward, INC.
Jlwneet, Jtaotio -and Sk&vi&iorv Station JVefi/ieAenlalwei
TELEVISION AVAILABILITIES
STATION CHANNEL
W T V U MIAMI FLORIDA A
AGENCY
MR FRANK SILVERNAIL BB O O
383 MAO I SON AVENUE NEW YORK 17 N Y
ACCOUNT PRODUCT
AMERICAN TOBACCO COMPANY HIT PARADE C I GARETTES
l_ M
AFFILIATION
CBS
SALESMAN
HASKELL
MO. DAY YR.
9I1 e| 5 ?j
MO. j DAY j Y FROM 9 ll 5 15 7 THRU
CONTRACT YEAR
ANN 1/05/57
PRECEDING PROGRAM
IN 4 STAR FE.A
TAKE. OFF
WEST POINT
J DURANTE.
PVT SECRETARY
C L I MAX
BRAVE EAGLE
O HENRY P L Y H S
TOTAL THIS CONTRACT YEAR
FOLLOWING PROGRAM
T'JRE
PVT SECRETARY
DlST I NY
3 RAVE. EAGLE,
O TELL TRUTH CL I M A X GALE STORM STUD I
RATE CARD NO.
1 3
112 5
O N
3 o 3 O 3 O
o o o o o o
C L P M P M P M P M P M P M
MO. J DAY j YR.
1 2|1 4]5 7j
RATE CARD NO. E M
1 &\ 1' 1| 7
P A SB S 3 SB I D I D I D
O O O O O o O o o o o o o o
1 3
1 3
1 3
1 3
1 3
1 3
THE PROBLEM: Frank Silvernail of BBDO wanted to buy some spots for Hit Parade cigarettes on WTVJ (TV) Miami. He wanted to know what time was available from Sept. 15 through Dec. 14. PGW salesman J. Haskell
put the question to the electronic brain system, and this is what came out. For example, it showed that Mr. Silvernail could buy at 7:30 p.m. Tuesday between "Take Off" and "Private Secretary" for $250.
THE SOLUTION: After Mr. Silvernail looked over the availabilities, he placed the order with Mr. Haskell, who in turn relayed the information to the electronic
brain. The resulting "Television Confirmation Broadcast Order" shows what he bought and what it cost him, all in one fast operation.