Broadcasting Telecasting (Oct-Dec 1957)

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. . . the Priceless Advantage You Get When You Buy the WV\^U Stations In fast-moving, hard-working Detroit— where cash registers ring up five billion dollars worth of retail sales annually— the WWJ stations back up your advertising with a very special quality of their own. It's believability. Detroiters have faith in the WWJ stations, respect their traditional leadership, high standards of quality, sincerity of purpose. That's why so many say, "If it's on WWJ or WWJ-TV, it must be good." Put this believability to work for you on the WWJ stations. WWJ original AM and FM RADIO The World's first Radio Station m wwj-tv affiliates Michigan's First Television Station Owned and operated by The Detroit News National Representatives; Peters, Griffin, Woodward, fnc. Broadcasting • Telecasting October 7, 1957 • Page 81