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There has been excitement this summer. .
about the new management at PRINTERS' INK. Advertising and media men have been asking what will "they" do with (or to) this bible of the industry?
Until now we've kept our mouths shut. As many of you know, we have been listening. . .to the PI staff, to readers, to advertisers, to hundreds of industry leaders the country over who have known and loved PI through many of its 69 years of service.
In the last two weeks, you've seen our first answer to the question — a new format which incorporates many of the new features you asked for:
more significant news in a fast-reading front of the book section
a stepped-up pace throughout for those who read asthey run
increased departmentalization to guide you to your special interests.
More than ever, the new PRINTERS' INK will be published for you — the men who move products to their publics through research, advertising, sales promotion, selling and merchandising. We have added to the existing staff and drawn in some of our own specialists to broaden its coverage.
Your enthusiastic response to these first new issues has been gratifying. But this is only a beginning.
The years immediately ahead will see a doubling of present marketing and advertising activity. We recognize our responsibility in this period of growth and it is our firm intent to maintain and strengthen PRINTERS' INK'S position as spokesman for the industry by keeping it always a step ahead.
This will be an exciting period and PI will reflect that excitement. The magazine which pioneered for the ABC, for the Better Business Bureau, for a code of advertising ethics will pioneer the yet unexplored areas of marketing.
Cordially,
William E. Barlow
President ,
VISION Incorporated
Broadcasting • Telecasting
October 7, 1957 • Page 83