Broadcasting Telecasting (Oct-Dec 1957)

THE WEEK IN BRIEF LEAD STORY The Radio Glow Is Explained — Billings rise, advertiser successes and an increased national advertiser return to the medium lend weight to new radio prosperity as Radio Advertising Bureau holds annual National Radio Advertising Clinic. Page 27. ADVERTISERS & AGENCIES Another Satisfied Sponsor — Radio due for greater share of American Motors Corp.'s advertising dollar as pint-sized rambler scoots ahead in sales, proving humor and flexibility go hand-in-hand on radio toward success. Page 36. Changing the Tune — Manischewitz "moves out of Tin Pan Alley into Carnegie Hall" as new agency, Lawrence C. Gumbinner Adv., tones up radio-tv spot campaign, "dignifies" product, drops "kosher" identification in order to broaden consumer appeal. Tv will outweigh radio, but both are trimmed to accommodate print. Page 35. GOVERNMENT Moulder Wants Look in Closets — Congressman sends all encompassing letter to industry groups and individuals in search of "skeletons" hiding in FCC and network closets. Committee hearing on alleged conspiracy to withhold information scheduled for Thursday. Page 60. Aftermath of Barrow's Bomb — The silence is deafening at networks on special report. On the other hand, the report received expected praise from Celler, Bricker and Moore as FCC continues to digest the lengthy treatise. Page 74. Baum: Man in a Pivot Spot — A thumbnail profile of the chief of the newly-created Office of Network Study. Page 76. U. S. Income Rose 7% in '56 — Commerce Dept. reports folks had $324 billion to spend last year, compared to $303 billion in 1955. Page 72. The Outlook for Intercontinental Tv — Unitel's Halstead tells SMPTE Philadelphia meeting that it's inevitable within next few years. Six day semi-annual convention explores new facets in tv film. Page 52. Tv Censorship — It's one of the topics discussed at New York forum of Academy of Tv Arts & Sciences. Page 50. Sharpe, Simpson Elected — Assn. of Independent Metropolitan Stations selects officers at Evanston, 111., meeting. Page 58. A BROADCASTING SPECIAL Some Advice on Film Commercials — Valentine Sarra, president of Sarra Inc., tells some of the thinking that should go into the buying and creating of filmed sales messages. He speaks in a special Broadcasting tape recorded interview. Page 120. OPINION Evaluate Rotation Radio Thoroughly — It can do a great job for the advertiser, writes Jean Simpson in the Monday Memo series, but careful thought should be given as to how applicable it really is. Page 129. NETWORKS Bunker Appointed — CBS-TV names WXIX (TV) general manager as vice president and director of station relations at network. Page 88. MANUFACTURING Ampex' New Offering — First machine of the VR-1,000 line is expected to be completed in November. Price tag: $46,000. Page 79. INTERNATIONAL Four Get Stations in Canada — Two radio, two televisoin outlets recommended by CBS board of governors. Page 105. What Does the Russian Moon Mean? — Sputnik kicks off speculation on frequency demands and possible use of satellites as repeaters or relays for world-wide tv coverage. There's an artificial moon in tv's future, is latest tune. Page 62. TRADE ASSNS. NARTB Region 5 Meets in Kansas City — Impact of government actions on stations and networks operations discussed. Russian satellite focuses more attention on spectrum demands, delegates are told. Former President Truman advocates public pay tv tests be held. Page 44. DEPARTMENTS ADVERTISERS & AGENCIES ... 27 AT DEADLINE . . 9 BUSINESS BRIEFLY 38 CLOSED CIRCUIT 5 COLORCASTING 37 EDITORIAL 130 FILM 86 FOR THE RECORD 107 GOVERNMENT 60 IN REVIEW 14 INTERNATIONAL 105 LEAD STORY 27 MANUFACTURING 82 MONDAY MEMO 129 NETWORKS 88 OPEN MIKE 16 OPINION 120 OUR RESPECTS 22 PEOPLE 98 PERSONNEL RELATIONS 92 PLAYBACK 126 PROGRAMS & PROMOTIONS . . 116 PROGRAM SERVICES 84 STATIONS . 77 TRADE ASSNS 44 UPCOMING 56 Broadcasting October 14, 1957 • Page 7