Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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You may remember reading in this space last month that WTIX controlled all but 22 Pulse quarter hours. Now WTIX is first in all but 7 of New Orleans' 288 daytime Pulse quarter hours, Monday through Saturday. So you can see there's been a great improvement. Other changes for the better: WTIX first place Hooper now up to 24.3% (AugustSeptember) . WTIX first place Hooper quarter hours: 200 out of 220 (June-September). WTIX first place Pulse: 21.1% (JulyAugust, Monday through Saturday). But enough of our figures. Let's talk about you and how Storz Station programming excitement can help you in New Orleans. Ask Adam Young ... or WTIX General Manager Fred Berthelson. WTIX first and getting firster in 11 station NEW ORLEANS STATIO INI S TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ. PRESIDENT . HOME OFFICE: OMAHA. NEBRASKA WD6Y Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR St CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. Page 8 • October 14, 1957 Broadcasting