Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000165
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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"continued story" SEPTEMBER 1957 ... A SEASON BEGINS WITH NBC audiences up 29%! First reports of the 1957-58 season add a new chapter to NBC's trend-setting "continued story." By October 1st, nineteen of NBC's twenty-two new shows had premiered and had attracted audiences 29% greater than last year's.* Competing shows on the second network dropped 21%. On the third network, they dropped 8%. This audience response to NBC's new programs, representing more than half of its entire evening schedule, promises a continuation of the momentum established last season, when NBC was the only network to increase its average audience, daytime and nighttime. ..—....NBC TELEVISION *Trendex— same time-periods