Broadcasting Telecasting (Oct-Dec 1957)

1957 PULSE PROVES WPTF.s OPEN MIKE CONTINUED First in every period measured O Over six times the night audience * and almost six times the audience during most of the day than next nearest station. *> Two and one-half times the morning * audience and over three times the afternoon and night audience than a 10station local network. Share of Audience Monday through Friday 6 a.m.-6 p.m. 6 p.m.-Midnight WPTF 35.4 39 Station B 6.1 6 Station C 5.2 5 Local Net 12.6 n All Others* 40.7 39 * None of which has more than 4% share Tune-in: Morning, 25.2; Afternoon, 26.5; Night, 25.7 ♦Source: Standard Rate and Data WPTF 50,000 WATTS 680 KC NBC Affiliate for Raleigh-Durham and Eastern North Carolina R. H. Mason, General Manager Gus Youngsteadt, Sales Manager PETERS, GRIFFIN, WOODWARD, INC. National Representatives merits as cameras and recorders can implement the reporting job greatly for the sake of accuracy and interpretation. Jim Monroe News Director KCMO-AM-FM-TV Kansas City Pay for What You Use editor: Robert Rogers makes a grand suggestion in Broadcasting Sept. 23 when he says payments for music should be made on the basis of actual use — rather than "all the traffic will bear." If ASCAP music is used by an individual station 75% of the time, they should get 75% of the royalty fees ... if BMI rates 24%, they should collect 24% . . . and if SESAC rates 1%, they should get 1% payment of total music fees. This doesn't take into consideration that some public domain music gets on the air — but apparently all of us in the radio industry will pay ASCAP, BMI, and SESAC for it too! Incidentally, isn't it about time we decided to pay nothing for non-musical programs? This is 1957 . . . and 1940 contracts are a bit out of date. Edwin Mullinax General Manager WLAG La Grange, Ga. The Right Lineup in Charlotte editor: Your Oct. 7 Telestatus is in error. WBTV (TV) Charlotte is no longer affiliated with ABC-TV. Also WSOC-TV airs all color programs for which it is ordered. Jim Evans Promotion Manager WSOC-TV Charlotte, N. C. [EDITOR'S NOTE— WSOC-TV, in addition to its primary agreement with NBC -TV, has added ABC-TV programming, according to a Sept. 19 announcement. ] WALB-TV Is Interconnected editor: Your Oct. 7 Telestatus shows us as not being interconnected. We have been for 19 months. Ray Carow Sales Manager WALB-TV Albany, Ga. Two Yearbook-Marketbook Rooters editor: Let me congratulate you and your organization on the 1957-58 Telecasting Yearbook-Marketbook. It is indeed a valuable manual. David L. Kerr Asst. Mgr., Advertising Services Chrysler Corp. Detroit editor: To my way of thinking this is the finest in a long series of Yearbooks. It is a book without which I could not operate. Milt Dean Hill National Airlines Washington, D. C. Broadcasting Publications Inc. Sol Taishoff Maury Long Edwin H. James President Vice President Vice President H. H. Tash B. T. Taishoff Irving C. Miller Secretary Treasurer Comptroller BROADCASTING* TELECASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood). Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Wm. R. Curtis. Jacqueline Eagle, Myron Scholnick, Ann TasserT, Jim Thomas EDITORIAL ASSISTANTS: Rita Cournoyer, Marianne Means, Frances Pelzman, Benjamin Sell LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Lent SALES MANAGER: Winfield R. Levi (New York). SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Doris Kelly ADVERTISING ASSISTANTS: Stan Hall, Ada Michael, Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Sche.cU CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Christine Harageones, Charles Harpold, Marilyn Pelzer BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighettl STAFF WRITERS: Ruth L. Kagen, Frank P. Model, Diane Schwartz Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton. Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, HOIIywood 3-3148 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: BUI Merritt, Virginia Bialas Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35ft per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, please include both old and new addresses. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. "Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Page 20 • October 14, 1957 Broadcasting