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Nielsen Station Index Reports
put unprecedented radio and tv data at your fingertips...
New reporting features make the Nielsen Station Index even more valuable— market by market—
. . . for effective time buying
. . . for successful
station operation
Multi-dimensional reporting for radio
Radio today is bought and sold in strips and blocks of time periods — and the new NSI reports it to you in those dimensions:
Number of different homes reached cumulatively by time-period strips and blocks and impressions per home. This, of course, in addition to the perbroadcast audience for each time period . . . and Audience Composition . . . and Auto-Plus.
4-week reports for tv
Tv needs high-frequency reporting ... as well as longterm averages. You get both in every NSI tv market.
NSI Reports have always been based on
8week averages because buyers and sellers of time need average condition data.
Now, to meet the need for high-frequency reporting, NSI gives you two 4week-average reports in addition to each bi-monthly complete Tv Report.
Metro Area Ratings for both radio and tv
The new NSI now gives you Metro Ratings, radio and tv. These ratings, indispensable for comparative measurements, are based on the Census-defined Metro Areas where population and marketing are most heavily concentrated.
NSI continues to give you the equally essential measurement of Station-Total Audience, which covers the entire program audience, wherever located.
Convenience and utility
NSI now includes these added features, packaged in a new "pocket-piece" size. You'll find the new reports give you more information in a more convenient and usable form . . . making it a more valuable tool than ever in time buying and selling.
M
Only the Nielsen Station Index Reports have the accuracy, breadth, and depth of information you need:
All data are produced by meter-based measurements and processed according to exacting production standards.
These meter-based measurements are made in carefully constructed area probability samples representative of all homes in areas measured.
Fixed samples, and reports based on 8-week time spans, permit the reporting of both cumulative and average-broadcast audiences.
In Brief: The new NSI is the keystone to successful time buying and selling, because it alone provides the multi-dimensional facts needed for complete evaluation.
Call . . . wire ... or write today for all the facts on the new NSI.
A.G.NIELSEN COMPANY
Chicago 45 New York 36 Menlo Park, Calif.
2101 Howard St. 500 Fifth Ave. 70 Willow Road
HOIIycourt 5-4400 PEnnsylvania 6-2850 DAvenport 5-0021