Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000179
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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BIG and STRONG NCS No. 2 CIRCULATION DAYTIME HOMES NIGHTTIME HOMES WEEKLY DAILY WEEKLY DAILY WHO-TV Station B Station C 181,490 175,650 176,340 121,620 123,430 104,930 21 1,500 204,280 218,690 166,460 163,920 148,320 NCS No. 2 proves that more Central Iowa families tune to WHO-TV every day, than to any other Iowa television station. NCS No. 2 covered 54 counties, with Des Moines' home county of Polk accounting for only 243% of the total television homes! Because it is backed by 33 years of broadcasting integrity, public service and believability, WHO-TV — like WHO Radio — assures advertisers of BIG audiences . . . BIG results. WHO-TV is part of Central Broadcasting Company, which also owns and operates WHO Radio, Des Moines WOC-TV, Davenport GUARlw WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV -WHO-TV WHO-TV V WHO-TV WHO-TV WHO -TV WHO-TV / WHO-TV \ LIFE WHO-TV^ ) WHO-TV ( I HO -TV y / WHO-TV /, WHO-TV ( * v, WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV ' j WHO-TV / WHO-TV I WHO-TV NWHO-TV \ WHO -TV WHO-TV WHO-TV WHO-TV WHO-TV WHO-TV Channel 13 • Des Moines Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc. National Representatives \ WHO-TV WHO-TV Affiliate Broadcasting October 14, 1957 • Page 33