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What's going on
in there?
"Just about the most important business in America . . . the education of the future citizen." — United States Department of Health, Education and Welfare
The NBC Owned Radio and Television Stations are now engaged in a 6-week KNOW YOUR SCHOOLS project, exploring on an unprecedented scale the educational needs of their home communities.
Essentially a local level operation, with active support from school boards, ParentTeacher Associations, colleges, and other local organizations, KNOW YOUR SCHOOLS is also receiving full cooperation from the U.S. Department of Health, Education and Welfare, the U. S. Office of Education, the National Education Association, and other national groups.
The NBC Owned Stations are using their highly successful IMPACT PUBLIC SERVICE technique to probe problems like: overcrowded schools, underpaid teachers, inadequate financing, deficient curricula.
They are developing special programming:
panel shows, interviews, talks, feature events, contests, and documentary dramas.
They are, in addition, contributing talent, facilities, and a total of $1,000,000 in airtime— 200 program hours, 3,000 public service announcements.
The objective, in the words of Marion B. Folsom, Secretary of Health, Education and Welfare: to stimulate "better citizen understanding of the schools." And, beyond that: to foster productive solutions, and to inspire concrete community action.
When this six-week project comes to a close during American Education Week in midNovember, NBC will make a full report, documenting the techniques employed and the results obtained. NBC hopes its KNOW YOUR SCHOOLS project will serve as a blueprint by which local stations in other communities will help solve one of America's most fundamental problems.
NBC Owned Stations
WRCA, WRCA-TV, NEW YORK • VVRCV, WRCV-TV, PHILADELPHIA • WRC, WRC-TV, WASHINGTON • WNBC, WKNB, HARTFORD-NEW BRITAIN • WMAQ, WNBQ, CHICAGO • W'BUF, BUFFALO • KRCA, LOS ANGELES • KNBC, SAN FRANCISCO