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ADVERTISERS & AGENCIES continued
Dammit, Smidley!
They're all in the act but us! Look here, three out of four of the nation's top TV advertisers with distribution in the market have bought Cascade Television. We re after the same thing they are, Smidley . . . plenty of people with plenty of dollars to spend. Cascade's four-station network has 'em both. Fact is. it's one of the nation's LARGEST EXCLUSIVE TELEVISION MARKETS with retail sales of more than $650 million. By George. Smidley. we could use a hunk of that.
CASCADE
BROADCASTING COMPANY
NATIONAL REP.: WEED TELEVISION
PACIFIC NORTHWEST: MOORE & ASSOCIATES
My sponsor hesitantly suggests you try our new LIQUID CHIFFON
A SHY, impish, animated character, currently featured by Armour Auxiliaries Inc., Chicago, on CBS-TV's The Big Record and Arthur Godfrey tv shows, is the protagonist of a prizewinning tv commercial at the Fourth International Advertising Film Festival in Cannes, France.
The commercial with Mr. Oops was victorious over 114 entries in the tv commercial category, according to Foote, Cone & Belding, agency for Armour Auxiliaries' Liquid Chiffon. It was the only American film to win.
The animated commercial was produced by Cascade Pictures, Hollywood. Mr. Oops also appears in magazine ads.
MR. LOUIS
Page 42 • October 14, 1957
Louis Quits as NL&B Senior V.P.
The resignation of John J. Louis, multiple radio-tv station owner, as senior vice president of Needham, Louis & Brorby Inc., effective Nov. 30, has been announced by the Chicago headquartered agency. Mr. Louis leaves the agency, which he joined in 1929, to set up his own advertisingmarketing consultant firm and devote more time to his broadcast properties, according to NL&B. Together with his family, Mr. Louis holds a majority interest (roughly 70%) in KTAR and KVAR (TV) Mesa (Phoenix), Ariz. KTAR Broadcasting Co. owns 98% of KYUM Yuma and 95.2% of KYCA Prescott, Ariz.
Roth Heads 10th AFA District
Robert Roth, KONO-AM-TV San Antonio, Tex., was elected governor of the Tenth (southwest) district of the Advertising Federation of America at the district conference last week in El Paso. Mr. Roth succeeds Frank McGowan, The Wall Street Journal, Dallas. Dale Buckner, Buckner & Assoc., Lubbock, was elected first lieutenant governor, and Denny Heard, Gulf Oil Co., second lieutenant governor. Tom McHale, Dallas Chamber of Commerce, was reelected secretary-treasurer.
Broadcasting