Broadcasting Telecasting (Oct-Dec 1957)

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rop SALESMAN SELLS BEST BECAUSE IT'S VIEWED MOST 1 IN DETROIT AND SOUTHEASTERN MICHIGAN Again, for two successive months, July and August, 1957, of the 4 Detroit stations, Channel 2 had 7 out of the lO TOP SHOWS And 2 out of those 7 were NON-NETWORK! ARB and Pulse ratings like these are the rule, not the exception on the station that's first choice with viewers in metropolitan Detroit and Southeastern Michigan PICK THE STATION THAT SATURATES WHERE BUYING POWER CONCENTRATES A/JBK-TV CHANNEL DETROIT There's a lot more to the "Detroit Television Market' than just Detroit alone! Of th< 1,700,000 TV homes in th<j area WJBK-TV serves, 800,00( are outside Wayne county, ir heavily populated Flint and Por Huron for example. And WJBK TV is No. 1 (ARB and Pulse with outstate viewers, too! MAXIMUM POWER! 100,000 Watts, 1,057-ft. Tower COMPLETE FACILITIES FOR LOCAL AND NETWORK PROGRAMMING IN FULL COLOR TOP CBS AND LOCAL PROGRAMS Represented by THE KATZ AGENCY, INC. STORER NATIONAL SALES OFFICES: N.Y.; 230 N. Michigan, Chicago 1, III.; Ill Sutter, San Franei