Broadcasting Telecasting (Oct-Dec 1957)

220,308 TV HOMES JACKSON, MISSISSIPPI 0 Television Magazine Here's a sales-lively market rich in growth factors. Buying power up 40% since 1950 and retail sales up a whopping 125% in ten years. Indeed, the effective buying income per family in our Jackson market area is $5,735.00. ** Only the two great TV stations in Mississippi's capital city reach this market. Need more urging? Call Hollingbery or Katz for a file of facts. ''"Sales Management 1957 Surveij of Buying Power MISSISSIPPI IS SOLD ON TELEVISION WLBT CHANNEL HOLLINGBERY ... . . .. CHANNEL KATZ TRADE ASSNS. continued network programs. The equipment used at KCRA-TV, they reported, makes it possible to record most of the local announcements for an 18-hour operating day in less than an hour's time. Another paper concerned with automation was read to the meeting by B. F. Melchionni, RCA, titled "Automatic Cuing of Tv Film Projectors." The paper noted that with the advent of automation in tv stations, methods must be developed to cue the film automatically at the start of each film sequence. It described methods for stopping the projector automatically with a predetermined frame in the gate by adding suitable cuing information to the film and associated reading and control' mechanisms to the projector. A session on Monday was devoted to military uses of tv. Papers were presented by Lt. Col. Hollis Dakin on "Control Information by Television" and on "Staff Information by Television"; Arthur F. Flacco, RCA, on "Airborne Closed-Loop Tv System"; Howard L. Roberts, Denver Research Institute, U. of Denver, on "Some Aspects of the Application of Tv to the Tracking of Guided Missiles," and Jay P. Mitchell, Diamond Power Specialty Corp., on "Tv Viewing of Rocket Engine Test Cells." Papers dealing with closed-circuit tv and video tape recording were presented at a session Oct. 5. Speakers included Donald Kirf Jr., Jerrold Electronics Corp., on "Economic Considerations in Closed-Circuit Tv Design"; John R. Brugger, Board of Education. Hagerstown, Md., on "Television in Washington County Schools": Charles P. Ginsburg, Ampex Corp., on "The Ampex Video Tape Recorder: an Evaluation"; Ross H. Snyder, Ampex Corp., on "Videotape in 1958 — A Discussion of the Production Ampex VTR," and R. A. Von Behren, Minnesota Mining & Mfg. Co., on "Magnetic Tape for Video Recording." Weaver, Shepard Address K. C. Adv. & Sales Club Advertising and promotion techniques, with emphasis on media and tv programming, were canvassed at the third annual clinic-conference of the Kansas City Advertising & Sales Executives Club last Thursday. Key speakers were Sylvester L. (Pat) Weaver, president of Program Service Inc., and Albert Shepard, executive vice president of Institute for Motivational Research, and others from client, publishing, trade association and public relations circles. Mr. Weaver reiterated plans for his "baby network" of selected stations, stressing cultural and educational facets of television and his concept of "low-cost" exposure for advertisers in key markets. With economical factors envisioned for his network, Mr. Weaver told the admen, advertisers will be able to get select, major market coverage and still retain monies for use in print media. The ratings success of his initial proposed property, Ding Dong School, on WGNTV Chicago locally, has been particularly gratifying in its first weeks, Mr. Weaver told Page 54 • October 14, 1957 Broadcasting