Broadcasting Telecasting (Oct-Dec 1957)
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TRADE ASSNS. continued
Broadcasting, in terms of client interest when the program is fed to his select-station network. Program Service Inc. has commitments from Taylor Reed Corp. (Cocoa Marsh) and Climax Industries (toys). No date has been set yet for network exposure.
In his off-the-cuff talk Mr. Weaver elaborated on his premise that "television can be great if it assumes greatness," reiterating his previous views on "enlightenment through exposure."
Dr. Shepard reviewed work conducted with Dr. Ernest Dichter, IMR president, in developing a new method for testing tv commercials in which motivating research patterns of viewers are examined.
The sessions drew some 400 advertising and sales executives, welcomed by Newton
D. Baker, governor of the Adv. Federation of America's Ninth District.
Houwink Heads D. C.-Md. Group
New officers of the D.C.-Md. Radio & Tv Broadcasters Assn., elected at the annual meeting held the week before last in Baltimore, are: Fred S. Houwink, WMAL-AMFM-TV Washington, president; Jake Embry, WITH Baltimore, vice president; Jason Pate, WAS A Havre de Grace, secretary; and directors Morris Blum, WANN Annapolis, Joseph Goodfellow, WRC Washington, Robert Jones, WFBR Baltimore, William Paulsgrove, WJEJ Hagerstown, Leslie Peard, WBAL-AM-TV Baltimore, Ben Strouse, WWDC Washington and Charles Truitt, WBOC-AM-TV Salisbury.
Pittsburgh's A/BMEST Look!
WIIC CHANNEL 11
Now On the Air
316,000 watts ERP
serving
1,237,000 TV Horn
in the nations EIGHTH MARKET
with effective buying income of $8,731,815,000
REPRESENTED NATIONALLY BY
BLAIR TV
BASIC
1%
AFFILIATE
Pay Tv Can't Resist Revenue From Advertising, Says Fellows
The first thing a pay tv operator will do if he gets 10,000 subscribers will be to form an advertising department and start selling time, according to NARTB President Harold E. Fellows.
Speaking Tuesday before the Broadcast Advertising Club of Chicago and Wednesday before the combined civic clubs of Mason City, Iowa, Mr. Fellows said there is "some pretty high-flying demagoguery" in the claims of some pay tv proponents that programs will be offered to viewers without advertising.
Mr. Fellows noted the claim that pay tv will supply more programs and revenue for free tv stations, and commented, "If all this is true, it's going to be paradise for just about everybody but the fellow who went out and put down anywhere from $100 to $1,000 for a tv set. His only problem is like the fellow that bought the wrong refrigerator— he found he had to drop a coin in the slot before he could get a sandwich."
Citing the news operations of tv stations, Mr. Fellows questioned whether a pay tv station would spend vast sums to cover such events as inaugurations, political conventions or an interview with Khrushchev.
After Mr. Fellows had delivered his Chicago address, Ted Leitzell, assistant to the president of Zenith Radio Corp., said Zenith does not contemplate advertising in its signal-through-the-air pay-tv method utilizing presently licensed stations. He added that many of Mr. Fellows anti-pay tv comments are "absurd."
UPCOMING
October
Oct. 18: UP Broadcasters of Wisconsin, Mead Hotel, Wisconsin Rapids.
Oct. 20-21 : Texas Assn. of Broadcasters, Baker Hotel. Dallas.
Oct. 21-22: Central Canada Broadcasters Assn., annual meeting, King Edward Hotel, Toronto.
Oct. 23: 16th annual luncheon, Pulse, Hotel Plaza, New York.
Oct. 25-26: Indiana Broadcasters Assn., fall meeting, Fiench Lick Springs.
Oct. 27: Missouri AP Radio & Television Assn., Jefferson City.
Oct. 29: Convention, National Assn. of Educational Broadcasters, St. Louis.
Oct. 31-Nov. 1 : North Carolina Assn. of Broadcasters, Robert E. Lee Hotel, Winston-Salem.
November
Nov. 5-7: Eleventh National Conference, Public Relations Society of America, Waldorf Astoria, New York City.
Nov. 6-9: International convention, Radio Television News Directors Assn., Balmoral Hotel, Miami Beach, Fla.
Nov. 13-15: First annual exhibition, Industrial Audio-Visual Assn., New York Trade Center.
Nov. 13-16: 48th Convention, Sigma Delta Chi, Shamrock Hotel, Houston.
Nov. 17-20: Tenth Annual Conference, Public Relations Society of America, Sheraton, Phila.
NARTB CONFERENCES
Oct. Multnomah Hotel 14-15 Portland, Ore.
Region 8 (Wash., Ore.,
Calif., Nev., Ariz.,
T. H.) Region 7 (Mountain
States) Region 6 (Kan., Okla.,
Texas) Region 3 (Fla., Ga.,
Ala., Miss., La., Ark.,
Tenn., P. R.)
Page 56 • October 14, 1957
Oct. Brown Palace 17-18 Hotel, Denver Oct. Baker Hotel 22-23 Dallas Oct. Peabody Hotel 24-25 Memphis
Broadcasting