Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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UP 54% UP 55% Monday from *| 5*8 "Twenty One" to 24.3 JmieARB Aug. ARB JuneARB Wednesday fr0m "Navy Log" to 2 1 .9 f Of Both Metro ARB Surveys After 120 days of operation IN THE GREAT CHARLOTTE MARKET! up Thursday from | 3#7 "News-Weather" to \ 8.9 JutneAfil Aug, ARB 44.8% increase in share of sets-in-use Mon. thru Fri. 9 a.m. to midnight. UP 85% Frid°y from 1 3.3 On Trial" to 24.6 WSOC-TV JuneARB Aug. ARB H. R. Representatives Inc. F. J. Representatives Inc. Nationally Atlanta Larry Walker — President and General Manager C. George Henderson — General Sales Manager Broadcasting October 14, 1957 • Page 67