Broadcasting Telecasting (Oct-Dec 1957)

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WDBJ for 33 years OUTSTANDING in ROANOKE and Western Virginia RADIO by any measurement! According to N. C. S. No. 2, WDBJ has more than TWO TIMES the DAILY N. C. S. Circulation of Station "B"; more than THREE TIMES the circulations of Stations "C" and "D". In the latest Roanoke Metropolitan Area Pulse Report. WDBJ has a 47% share of total morning audience, 43% share of total afternoon audience, and 38% share of total evening audience. Tune-in same periods is high: 21.6, 23.8, 18.8. All figures are Monday through Friday averages. Ask your Peters, Griffin, Woodward "Colonel". WDBJ AM • 960 Kc. • 5000 watts FM • 94.9 Mc. • 14,600 watts ROANOKE, VIRGINIA Page 72 • October 14, 1957 GOVERNMENT continued exceptional showings were West Virginia (11%) where the coal mining situation improved and Idaho (11%) where farm income gains were supported by improvement in mining, manufacturing and construction. Louisiana's 10% increase over 1955 was due to nonfarm income expansion. Per capita personal income ranged from $2,858 in Delaware to $964 in Mississippi. Other high-ranking areas were Connecticut, New Jersey, California, Nevada, New York, Illinois and District of Columbia. Relative increases in per capita were better than the national average in New England and the Mideast. Following are estimates of total and per capita personal income by regions and states for 1955 and 1956: TOTAL PERSONAL INCOME PER CAPITA PERSONAL INCOME Per cent Per cent Amount change, Amount change, (millions of dollars) 1955 to (dollars) 1955 to 1955 1956 1956 1955 1956 1956 United States 303,268 324,281 7 1,846 1,940 5 New England 20,006 21,385 7 2,080 2,202 6 MAINE 1,439 1,517 5 1,588 1,667 5 NEW HAMPSHIRE 955 1,015 6 1,727 1,812 5 VERMONT 571 607 6 1,543 1,641 6 MASSACHUSETTS 9,950 10,614 7 2,085 2,206 6 RHODE ISLAND 1,583 1,666 5 1,938 2,012 4 CONNECTICUT 5,508 5,966 8 2,504 2,673 7 Mideast 77,363 83,119 7 2,135 2,268 6 NEW YORK 36,112 38,784 7 2,254 2,395 6 NEW JERSEY 12,242 13,202 8 2,299 2,443 6 PENNSYLVANIA 20,583 22,020 7 1,889 2,008 6 DELAWARE 1,005 1,149 14 2,577 2,858 11 MARYLAND 5,421 5,911 9 1,976 2,102 6 DIST. OF COL. 2,000 2,053 3 2,334 2,371 2 Great Lakes 69,520 73,874 6 2,069 2,159 4 MICHIGAN 15,617 16,206 4 2,132 2,156 1 OHIO 18,376 19,594 7 2,054 2,154 5 INDIANA 8,147 8,586 5 1,882 1,946 3 ILLINOIS 20,865 22,472 8 2,243 2,383 6 WISCONSIN 6,515 7,016 8 1,760 1,864 6 Plains 24,344 25,583 5 1,640 1,699 4 MINNESOTA 5,344 5,657 6 1,675 1,745 4 IOWA 4,219 4,445 5 1,580 1,651 4 MISSOURI 7,502 7,904 5 1,786 1,858 4 NORTH DAKOTA 866 897 4 1,347 1,365 1 SOUTH DAKOTA 855 926 8 1,252 1,330 6 NEBRASKA 2,161 2,246 4 1,550 1,588 2 KANSAS 3,397 3,508 3 1,649 1,668 1 Southeast 46,643 49,873 7 1,301 1,368 5 VIRGINIA 5,536 6,012 9 1,547 1,647 6 WEST VIRGINIA 2,546 2,815 11 1,283 1,420 11 KENTUCKY 3,755 3,995 6 1,247 1,324 6 TENNESSEE 4,317 4,566 6 1,264 1,317 4 NORTH CAROLINA 5,446 5,770 6 1,254 1,305 4 SOUTH CAROLINA 2,579 2,665 3 1,117 1,133 1 GEORGIA 4,899 5,196 6 1,338 1,400 5 FLORIDA 5,963 6,641 11 1,666 1,762 6 ALABAMA 3,686 3,854 5 1,185 1,229 4 MISSISSIPPI 2,042 2,047 0 957 964 1 LOUISIANA 3,944 4,338 10 1,344 1,444 7 ARKANSAS 1,930 1,974 2 1,071 1,088 2 Southwest 20,243 21,569 7 1,587 1,655 4 OKLAHOMA 3,312 3,491 5 1,499 1,561 4 TEXAS 14,179 15,044 6 1,621 1,686 4 NEW MEXICO 1,129 1,218 8 1,424 1,494 5 ARIZONA 1,623 1,816 12 1,612 1,718 7 Rocky Mountain 6,591 7,111 8 1,691 1,774 5 MONTANA 1,141 1,188 4 1,814 1,862 3 IDAHO 897 992 11 1,466 1,587 8 WYOMING 562 602 7 1,801 1,875 4 COLORADO 2,756 3,003 9 1,782 1,863 5 UTAH 1,235 1,326 7 1,550 1,633 5 Far West 38,558 41,767 8 2,205 2,312 5 WASHINGTON 5,161 5,392 4 1,980 2,022 2 OREGON 3,073 3,278 7 1,824 1,908 5 NEVADA 576 596 3 2,451 2,413 -2 CALIFORNIA 29,748 32,501 9 2,295 2,419 5 Territory of Hawaii 946 1,016 7 1,720 1,773 3 Broadcasting U. S. Income Up 7% In '56 — Commerce Residents of all 48 states had more money to spend in 1956 than the year before — $324 billion against $303 billion — an increase of 7% for the nation as a whole. Largest regional gains, 8%, appeared in the Far West and Rocky Mountain areas, according to a personal income analysis by the U. S. Dept. of Commerce. New England, Mideast, Southeast and Southwest gains for 1956 matched the national 7% increase. By states the largest increases in total personal income were in Delaware (14%), Arizona (12%) and Florida (11%). These states have been leaders in income gains for the last decade. Other states making