Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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u/>~tottou)r Our favorite "Steeple George" is having himself a bird's eye view of the WHIO-TV coverage area. Most of all, he's impressed by what he can't see. Even from his lofty perch atop our 1 104 ft. tower, most of our coverage area is over the horizon. Only a few of the 747,640 TV homes are in sight. Most of the 41 counties in 3 states can't be seen. And, George hasn't spotted a nickel of the $3,361,973,000 spent for retail purchases within selling-reach of our signal. But George knows they're all there. He knows too that Pulse consistently credits WHIO-TV with 13, 14, or even 15 of the top 15 weekly shows*. He knows that ARB gives us 7 out of 10. In short — whether he can see them all or not — George P. Hollingbery has all the important facts about the midwest's best TV buy. When he comes down to earth ask him for further details. *August Pulse — First 15 once-a-week shows! CHANNEL 7 DAYTON, OHIO whio-tv I One of America's great area stations Broadcasting October 14, 1957 • Page 75