Broadcasting Telecasting (Oct-Dec 1957)

FILM AAP Concludes $2 Million Sale To CKLW-TV Windsor-Detroit A $2 million sale of the entire library of Warner features and cartoons (including previously purchased Popeyes) to CKLWTV Windsor-Detroit highlighted new sales announced last week by AAP Inc. Also reported were sales of Warner cartoons to KCMO-TV Kansas City and to WCNY-TV Cathage-Watertown, N. Y., and Popeyes to KBTV (TV) Denver and WNEM-TV Bay City, Mich. In addition, WCBS-TV New York and WJAR-TV Providence bought several additional groups of features. Meanwhile, AAP reported strides in selling its feature library overseas. A large group of Warner Bros, features were sold to ABC Television Ltd., Great Britain, making what is claimed to be the largest such purchase to date by British tv. AAP now has consummated major deals with each of the four commercial tv networks there. Norman B. Katz, director of AAP's foreign operations, cabled the sales reports from London Monday just before setting forth for an annual trip to the Far East. He is expected to conclude a number of pending contracts in far eastern markets. CBS Film Sales Adopts Tv Code CBS Television Film Sales, New York, has become the first television producer outside Alliance of Television Film Producers to affiliate with the NARTB Tv Code, Leslie T. Harris, vice president and general manager of the film company, announced Friday. The move was described as a pledge that CBS Film, "which has conformed with the code in the past," now will support the organization with funds and constructive suggestions. Guild Films Expands Production, Starts 'Unitized Service' Plan In an expansion move, Guild Films commercial division announced it has set up production facilities in Hollywood, Mexico City, London and Puerto Rico, with main operations continuing from its home base in New York. Simultaneously, the launching of a new "unitized service" plan developed by Nox Lempert, executive producer, and Norm Alperin, sales executive, was announced. Under the plan, Guild will assign a producer, director, editor and art director to work continuously and exclusively with the agency producer and account executives on each assignment. Fremantle Adds Two in Expansion As part of an expansion move in Latin America, Fremantle Overseas Radio & Television Inc., New York, distributor of tv film programming overseas, is announcing today (Monday) the addition of two executives to its Mexican subsidary, Fremantle Radio y Tv, S. A. Alex Duncan, formerly Mexican distributor for several British elec tronic companies, has been named administrative manager of the subsidiary, and Sean O'Donoghue, formerly a correspondent with the Associated Press, has been appointed an account executive. Rene Anselmo continues as manager of the subsidiary, concentrating on sales. Paul Talbot, Fremantle president, said headquarters for all Latin American operations now have been concentrated in Mexico City, whereas previously activities were directed from New York. United Artists Corp. Forms Record, Music Subsidiaries United Artists Corp., which recently announced it would diversify its tv activities beyond mere leasing of theatrical films to television [Film, Sept. 23], last week diversified still further. According to UA President Arthur B. Krim, the company is forming two new, wholly-owned subsidiaries — United Artists Records Corp. and United Artists Music Corp. The record and music publishing companies will be headed by Max E. Youngstein, vice president of UA, who will continue as national director of advertising-publicity-exploitation. UA has grown steadily since 1951 when the five-man management team (of which Mr. Youngstein was a member) took over the faltering company. At that time, UA grossed $20 million but lost money; in 1956, it grossed $65 million (of which $5 million was in tv film distribution) and earned a sizable profit. Earlier this year, UA stock was offered publicly for the first time. Excursionists Raid 'Confederacy' In a promotion gambit for its new The Gray Ghost half-hour syndicated film series dealing with the Civil War, CBS-TV Film Sales Tuesday held a bus tour of the battlefield area depicted in the series, known as "Mosby's Confederacy," for more than 40 executives of advertising agencies, advertisers, stations and trade and consumer publications. During the journey throughout north Virginia, Virgil C. (Pat) Jones, author of a book on which the series is based, lectured the group on points of interest. CBS-TV Film Sales has sold The Gray Ghost, based on the daring exploits of Col. John Mosby and his Raiders, in 115 markets with starting dates beginning this month. Regional sponsors include Colonial Stores in 15 southern markets; Habitant Stores in three New England markets; Welch grape juice in four western cities and Gunther beer in Baltimore and Harrisonburg, Va. Lester 'Tales' in Production Jerry Lester, star of the old Broadway Open House night series on NBC-TV, is filming a series of 5-minute shows, Jerry's Tales, based on a segment of the Open House format. The parodied Tales will be offered to stations as fillers, for insertion into feature films, sign-off spots or for general programming. Each show will have two lead-ins for commercial inserts. The series is being filmed at Lewis & Martin Films Inc., Chicago, for syndication by Marshall, Lee & Richards, radio-tv production firm. Negotiations currently are underway with distributors. A good time is had by all In fact there is no such thing as a bad time on WBNS Radio! Proof? Pulse clocks us first 315 out of 360 quarter hours 6 a.m. to midnight, Monday through Friday. The 1,707,400 folks in the rich Central Ohio market are willing to pay for their pleasures with $3,034,624,000.00. Buy WBNS Radio and be sure of a good time. Ask John Blair. WBNS RADIO COLUMBUS. OHIO Page 86 • October 14, 1957 Broadcasting