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thanks for your enthusiasm
Your telegrams, letters and phone calls confirm that the new PRINTERS' INK is indeed BIG NEWS ON ADVERTISING STREET
You have more than fulfilled your pledge
of improved appearance, more interesting editorial
content, news and readability — V. P. and Advertising Manager
In 35 years of readership no single issue has given me
the grand wallop of your new model Executive Editor, consumer magazine
Your new improvements will help us do our job better — President, sales counselors
Dramatic evidence of better service
to all of us in marketing— Publisher, consumer magazine
. . . Breezy in presentation . . . easy to read . . .
meaty in content ... every page alive— Editor, consumer magazine
Bright clean editorial layout . . . very readable service — Director of Advertising
. . . Editorial matter and excellent layouts point to great maturity— Agency V. P.
The new PRINTERS' INK is a vital one . . . attention attracting . . . easier and faster to read ... I stopped
everything and went through it cover to cover— Publisher, consumer magazine A real smash!
. . . particularly like "Advertising Week" and Bill Jackson's column on television commercials
Account Executive, agency
Dramatic evidence of R I.'s characteristic approach
toward even better service
to all of us in marketing— Publisher
Any business that steps ahead boldly, even though the status quo seems adequate, will never fall behind in its field— Agency Executive
The new P I. is superb . . . splendid improvement of
an already excellent publication— Vice President, research
As a 17-year subscriber,
I look forward to spending even more time
with one of my favorite magazines— Agency V. P.
Congratulations on the best face-lifting since LIFE went king-size!— Agency Executive
Terrific . . .
I went through the book cover to cover at one sitting
Public Relations Executive
Especially like "Advertising Week". . . so much useful news in easy-to-read and organized form— Advertising Counselor
It's going to set
new records for PRINTERS' INK
... a grand old name, getting grander— Publisher
Bright . . . well constructed . . .
full of helpful ideas and information— Executive Secretary, publishers association
Congratulations ! ! ! ! I almost spilled the coffee when I saw this week's issue
A very interesting evolution , It will be interesting to see what happens in 1958-9-60 —
Advertising Counsel
Consultant to Advertising Agencies
This is one of my "musts" and your new format impels a great deal more interest— Advertising Manager
It is certainly a bold departure . . .
looks very good to me— President, publishing company
Removing the cover ad was a bold step but inevitable and I am delighted with the markedly
increased distance between covers.— Director of Market Research
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