Broadcasting Telecasting (Oct-Dec 1957)

MBS Was In Black for September, Roberts Tells Stockholder Meet MBS showed a "small but significant profit" amounting to $6,000 for the month of September, Paul Roberts, president of MBS told company stockholders at a special meeting in New York Tuesday [Closed Circuit, Oct. 7]. Mr. Roberts later explained that, based on current expectations, Mutual may well show a profit of $100,000 for the period from Aug. 8 through the end of this year. It was on Aug. 8 that the new management team, headed by Mr. Roberts and Armand Hammer, board chairman, assumed control of Mutual from its former owner, RKO Teleradio Pictures Inc. He said he will "plow back" all profits to bolster the network's new operation, expanding the staff and improving facilities. Mr. Roberts told stockholders the figures for September demonstrate "a real turning point in the acceptance of network radio — particularly Mutual's service type of operation— by national advertisers." Pointing to a more than $1 million loss during the first ten months of 1956, he said he believes that "a down-to-earth, most realistic approach to network radio problems can result in a successful operation." Mr. Roberts said many of the larger national advertisers are returning to network radio and mentioned such recent MBS clients as General Foods Corp., Chrysler Corp., Reader's Digest Assn., H. J. Heinz Co. and Benrus Watch Co. CBS Radio's New Business Rises $250,000 During Week CBS Radio signed $250,000 in new business last week according to John Karol, vice president in charge of network sales. Cornstock Foods, Newark, N. Y., bought a weekly Saturday "Impact" segment of the Robert Q. Lewis Show effective immediately for 26 weeks through Gordon Best Co., Chicago. General Foods Corp (Jell-O) will sponsor five 7 Vi -minute units of daytime dramatic series for nine weeks, effective immediately. The contract was placed by Young & Rubicam. Whitehall Pharmacal Co. ordered 12 weekly "impact" segments for four weeks through John F. Murray Adv., New York. Seven-Up Co., bought six "impact" segments, beginning Nov. 25, through J. Walter Thompson Co., Chicago. Cowles Magazines Inc. purchased nine "impact" segments through McCann-Erickson, effective immediately. WLOS Affiliates With NBC Affiliation of WLOS Asheville, N. C, with NBC effective today (Monday) has been announced by WLOS Executive Vice President Charles Britt and NBC Station Relations Vice President Harry Bannister. NBC and WISE Asheville terminated their affiliation by mutual agreement Sept. 30, the network said. WLOS continues as ABN and MBS affiliate. Tv network affiliations in the market were not affected. WLOS-TV continues with ABC-TV and WISE-TV continues with CNS-TV and NBC-TV. In Microwave Towers and Reflectors . . . . reflectors am-fm towers and radiators high gain corner reflector antennas 4i# WRITE TODAY for Free BOOKLET . . a Company is known by the companies that KEEP IT! Mid-Continent Broadcasting Co. Television Station KSAZ Radio Station KFYR Radio Station WWTV Amalgamated Wireless Ltd., Australia Collins Radio Co. General Electric Lenkurt Electric Co. Motorola, Inc. Page Communications Engineers, Inc. Philco Corp. Radio Corporation of America Raytheon Western Electric American Telephone & Telegraph Co. Bell Telephone Laboratories Colorado Interstate Gas Co. Michigan Bell (SAGE project) Mid Valley Pipe Line Ohio Power Co. Southwestern Bell Telephone Co. U.S. Air Force tower fabricators and erectors the world over TOWER CONSTRUCTION CO. SIOUX CITY, IOWA TOWER CONSTRUCTION CO. 2700 Hawkeye Dr.. Sioux City, Iowp Please send me FREE copy of "Aluminum Reflectors' Name Firm Address City Apt. antenna farms State Broadcasting October 14, 1957 • Page 89