Broadcasting Telecasting (Oct-Dec 1957)

NETWORKS continued SIGNATURES of Albert S. Tedesco (c) and Mrs. Tedesco, on a Keystone Broadcasting System contract for their station KAGE Winona, Minn., usher the 1,000th affiliate into the transcription radio network. At the Chicago signing (1 to r) : Sidney J. Wolf, KBS president; Blanche Stein, director of station relations; the Tedescos, and Edwin R. Peterson, senior vice president of KBS. CBS Staffers Experiment in 'Sound' Some 75 CBS employes in New York, ranging from "executives to file clerks" are taking part in an experimental workshop in program production, according to Arthur G. Peck, manager of network operations and head of the group. Called "Dimensions in Sound," the group has written and produced three programs, which are scheduled to be played back at weekly meeting, with regular CBS producers present. Members get professional help in CBS studios. ABC-TV Builds 'Hideaway' Theatre At Network's New York Tv Center ABC-TV has built a new "hideaway" theatre at its New York tv center that permits a theatre-type seating arrangement for live audiences to be set up in the bare studio in less than an hour. About 300 persons can be accommodated. It will be used this season for the live Pat Boone Chevy Showroom and the Patrice Munsel Show. The studio has 11,700 feet of floor space and is divided by a large but movable soundproof wall. When seated, the audience can view programs through an arch created by an opening in the wall. The arch has a special proscenium that creates a theatre effect. When not in use the seats and their platforms telescope into small units for storage. The tv network and American Broadcasting Network, both of which have increased the number of live shows originating in New York, note they now have available more than 10,000 tickets for shows scheduled each week. Pitch for Nighttime Radio Made by CBS Radio Spot Sales A special "pitch" on behalf of radio's nighttime periods is being made to agencies and advertisers by CBS Radio Spot Sales. CBS Radio Spot Sales stresses that radio is the "all the time" medium and includes millions of adults, both men and working women, who have full-time daytime jobs and are available to radio after dark. It is noted that the U. S. Census in 1950 found 32.2% of all women working, and "add to these people the daytime listeners who stay tuned to radio in the evening, and you come up with many people listening after sundown— adults, whose daytime jobs are through, who are unhurried, unharried and receptive." Since nighttime listeners in radio are part of stations' overall listenership, the presentation continues, the advertiser who cuts the schedule short at sundown "automatically cuts out a whole slice of the stations' big overall audiences." CBS Court Show Draws Suit Attorney Ben Paul Noble has filed suit against CBS, WTOP-AM-FM-TV Washington and Swift & Co. seeking $3 million damages for program rights. He claims the format for the CBS-TV show, The Verdict Is Yours, is his and cites programs he produced for WTOP-TV in 1949 and 1952-53. CBS in its argument cites court scenes in Greek tragedy and a similar program produced in Chicago by a bar group in 1949, before Mr. Noble's first show went on the air. District Judge David A. Pine refused to issue an injunction against the network broadcasts, pending further court hearings. NETWORK SHORT NBC Opera Co. started its second annual tour at St. Mary's College, South Bend, Ind., and plans to visit 63 cities in next nine weeks. to the wise are sufficient "For 4V2 years we have used TelePrompTer equipment on every kind of show. I consider TelePrompTer an integral part of our operation — dollar productive — a big client plus — as basic to an effective TV performance as the script a radio announcer holds in his hand." Mr. Julian Drob Operations Manager KDKA-TV Pittsburgh, Pa. "jLmlpnmMiplIkiR II CORPORATION — — Jim Blair, Equip. Sales Mgr. 31 1 West 43rd Street, New York 36, N. Y., JUdson 2-3800 Oui new TelePro 6000 rear screen projector changes slides so rapidly it creates the illusion ol animation Page 90 • October 14, 1957 Broadcasting