Broadcasting Telecasting (Oct-Dec 1957)

it was illumination — political and especially electrical from beginning to end — in the traditional See It Now vein. Because of popular demand, CBS-TV announced Wednesday it will rebroadcast "The Great Billion Dollar Mail Case" next Sunday (Oct. 20) as the fall premiere of See It Now. Sponsored by Pan American World Airways through J. Walter Thompson Co. on CBS-TV, Oct. 6, 5-6 p.m. EDT. Produced by Edward R. Murrow, Fred W. Friendly; cameramen: Leo Rossi, Martin Barnett and Bill McClure; production: Gene DePoris and Ed Jones. SEEN & HEARD Could tv be trying to imitate radio's successful format of programming as background accompaniment of other activities? It seemed so Oct. 5, when NBC-TV carried three solid hours of popular music, from Perry Como to Polly Bergen to Gisele MacKenzie to Dean Martin, a back-to-back program sequence that would have been just as enjoyable without the picture most of the time and occasionally more so. * * * It may be true, a la Thomas Wolfe's last title, that You Can't Go Home Again, at least not to stay — but that was certainly a memorable visit NBC's Nightline sponsored on the late author's birthday Oct. 3. Walter O'Keefe's interview of Mr. Wolfe's sister at the family home in Asheville, N. C, proved the lady is a natural-born Wolfe. In spite of a raspy, Tarheel voice, she worked the old family magic as she dealt out Wolfiana. The minutes in her parlor sent residents of one radio home back to the bookshelves and demonstrated that Conversation (also NBC) is not, after all, the only place to go for good talk on radio. BOOKS WHAT HAVE YOU DONE FOR ME LATELY? by Walter Schwimmer; The Citadel Press, 222 Fourth Ave., New York 3. 256 pp. $4. It is educational to get off Madison Avenue and onto Michigan Boulevard for this latest trip inside advertising, where publishers lately have beaten a path. A good bit of business actually is done, a good many ideas born, a lot of progress is made away from New York's agency row, it seems. And a good place to get the story seems to be from Walter Schwimmer's candid account of 20-odd years in the agency "game." Mr. Schwimmer left the agency battlefield several years ago for the tv-radio production field. From this perspective he reports notable skirmishes, victories and retreats — in some cases naming names, in others, giving composite portraits of well-known types Broadcasting This word, in film processing, is a very important word indeed. People tell you that one film processing job is as good as another, and what the heck, what's the measure of accuracy, anyway? Well. To answer that one would take a very long time. Suffice it to say here that it's summed up in all the operations of a processing job, where even the smallest details are of great importance. It shows everywhere, and it positively shines when the film appears on the screen. What we're talking about, of course, are the people and the operations at Precision Film Laboratories. Here attention to detail, sound, proven techniques are applied by skilled, expert technicians to assure you the accurate, exact processing your films deserve to justify your best production efforts. Accuracy is a must for TV -for industrials — for education -for all movies. you'll see and hear □ R 0 H FILM LABORATORIES. INC. 21 West 46th Street, New York 36. New York A DIVISION OF J A MAURER INC In everything, there Is one best ... in tilm processing, it's Precision United Press news produces! October 14, 1957 • Page 97