Broadcasting Telecasting (Oct-Dec 1957)

IN REVIEW CONTINUED among agencymen, clients and media men. The cynical title refers to a client's habit of leaving the agency which pushed him along to prosperity. But the Schwimmer story is not a cynical, wise-guy work. It may be hard-boiled, but it seems sincere. And miraculously the author came out of the arena with his ideals intact. Readers in the broadcast field — especially those who haven't been around for 20 years — should be especially interested in Mr. Schwimmer's early experiments in radio. Among his notable accomplishments were development of new concepts in national spot, the telephone giveaway and other programming innovations. A good bit of the book seems to be addressed to careerists. Each chapter ends with a neat moral, and an entire chapter, "My 'Pearls of Wisdom' Hour," is made up of such offerings as "The way to save money in advertising is to pay whatever is necessary to get a topnotch job done . . ." or "There should be a federal law banning coloratura sopranos." Mostly, Mr. Schwimmer stays off Madison Avenue in his book . But the reader can be grateful that he lingered in that neighborhood long enough to formulate a tongue-in-cheek "Madison Avenue Loyalty Test," showing the way to success in advertising. The test is a refreshing example of how a station can deprecate or exaggerate its position according to the business need of the moment. SATELLITE FOR SALE If you want to send your sales out of this world use WWLP — WRLP, Springfield-Holyoke-Greenfield, Mass. In Western New England Nearly Everyone Watches WWLP Channel 22 Springfield-Holyoke, Mass. WRLP Channel 32 Greenfield, Mass. PEOPLE ADVERTISERS & AGENCIES A WEEKLY REPORT OF FATES AND FORTUNES wmmmmmmmmmm L. Cook Thompson, formerly head of his own agency, to Wasser, Kay & Phillips Inc., Pittsburgh, as executive vice president. Herbert Ward, market management consultant, McCann-Erickson, N. Y., to Dr. Pepper & Co., Dallas, Tex., as sales manager, and R. L. Stone named manager of fountain sales. ■< Nick Susnjer promoted from field sales manager to national sales manager and Richard M. Cors, from sales and service department to national marketing director of Kiekhaefer Corp. (Mercury outdoor motors), Fond du Lac, Wis. Mort Chalek, account executive Joseph Katz Co., N. Y., to Keyes, Madden & Jones, same city, as account executive. ■< Peggy Blackmon, radio sales representative, to Broggi Adv. Inc., San Antonio, as account executive. Mrs. Blackmon was associated with Eastern Air Lines for three years and with KUNO Corpus Christi, Tex., as regional commercial and sales manager for five years. A. W. Neally, vice president, BBDO, L. A., appointed consultant. Tom Dillon, group supervisor, named resident manager and Ralph Peck, with agency's Toronto office, moves to L. A. W. M. Starkey, account executive, promoted to group supervisor. Tom Garrabrant, assistant media manager, North Adv., Chicago, promoted to media manager. He succeeds Richard Paige, resigned. Robert C. Else, formerly with Doherty, Clifford, Steers & Shenfield, N. Y., to Woodward, Voss & Hevoner, Albany, N. Y., as director of radio and television. David Lawrence, tv production supervisor and radio-print copy writer, Milton Weinberg Adv., to Beckman, Koblitz Inc., both L. A., as radio-tv director. William H. Chase, formerly account executive, McCann-Erickson, N. Y., to Easy Laundry Appliances Div. of Murray Corp. of America, Chicago, as merchandising director. Richard Risteen, supervisor of grocery marketing group, and Paul Lideen, account executive, BBDO, N. Y., have been appointed associate directors of marketing. NOT FOR CONSUMERS In discussing the new Scotchgard campaign for Minnesota Mining & Mfg. Co. [Monday Memo, Oct. 7], Mark Lawrence, radio-tv vice president of MacManus, Joha & Adams, New York, pointed out that the fluorochemical stain repeller cannot be purchased directly by consumers and the agency's point in advertising on tv is to "spread news" of the product and encourage manufacturers to use Scotchgard. The published article did not specify the product by name, nor did it describe its use. Arnold Rosten, art director and group supervisor, Grey Adv., N. Y., resigns to set up his own office at 12 W. 55th St., same city. He will specialize in art and design services. Betty L. Armstrong promoted from radiotv timebuyer to assistant media director at Grant, Schwenck & Baker Inc., Chicago. Henrietta de Feo, Gray & Rogers, Philadelphia, to Erwin Wasey, Ruthrauff & Ryan, same city, as assistant to public relations director on industrial and consumer accounts. Raymond C. Brecht, reporter and staff writer, Evening and Sunday Bulletin, Philadelphia, to Gray & Rogers, same city, public relations and publicity department. Jim Christopher (1), president, J. W. Christopher Co., L. A., presents the presidential gavel to Western States Adv. Agencies Assn. incoming president, James K. Speer, president, Speer Adv. Agency, same city. Mr. Christopher, who has been appointed to head the eighth annual conference and convention of the association in April 1958, will serve another year on the board of directors. Mr. Speer has been a director for the past two years. NUMBER ONE RADIO BUI EE! KOSI Sm For Jo» Page 98 • October 14, 1957 Broadcasting