Broadcasting Telecasting (Oct-Dec 1957)

Statement Required by the Act of August 24, 1912, as Amended by the Acts of March 3, 1933, and July 2, 1946 (Title 39, United States Code, Section 233) Showing the Ownership, Management, and Circulation of Broadcasting • Telecasting, published weekly at Washington, D. C, for September 30, 1957. 1. The names and addresses of the publisher, editor, managing editor, and general manager are: Publisher and Editor — Sol Taishoff, Washington, T>. C. Managing Editor — Edwin H. James, Bethesda, Md. General Manager — Maukicb H. Long, Chevy Chase, Md. 2. The owner is: (If owned by a corporation, its name and address must be stated and also immediately thereunder the names and addresses of stockholders owning or holding 1 percent or more of total amount of stock. If not owned by a corporation, the names and addresses of the individual owners must be given. If owned by a partnership or other unincorporated firm its name and address, as well as that of each individual member, must be given.) Broadcasting Publications, Inc., Washington, D. C. ; Sol Taishoff, Washington, D. C. ; Betty Tash Taishoff, Washington, D. C. 3. The known bondholders, mortgagees, and other security holders owning or holding 1 percent or more of total amount of bonds, mortgages, or other securities are: (If there are none, so state.) None. 4. Paragraphs 2 and 3 include, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting ; also the statements in the two paragraphs show the affiant's full knowledge and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner. 5. The average number of copies of each issue of this publication sold or distributed, through the mails or otherwise, to paid subscribers during the 12 months preceding the date shown above was: 18,733. Maotice H. Long Vice President and General Manager Sworn to and subscribed before me this 3rd day of October, 1957. Robert E. Corish Notary Public (Seal) (My commission expires April 1, 1961) . .* . about paid circulation The surest barometer of the reader acceptance of any publication is its paid circulation. People read business and trade papers for news and ideas that will help them in their jobs, not for entertainment. The purchase of a subscription immediately establishes a contractual relationship between the subscriber and the publisher. The subscriber buys the publication and anticipates news and features to keep him abreast of developments in his own business. He expects the publication to reach him regularly throughout the subscription year. If reader interest is not maintained, paid circulation is directly affected. Broadcasting for the past 12 months averaged a paid weekly circulation of 18,733 (as sworn above in the ownership statement). This is the largest paid circulation in the vertical radio-tv publication field. In fact, Broadcasting distributes more paid circulation in 4 months than the combined annual paid of all other vertical magazines in its field. That's why the intelligent _ advertiser always chooses Broadcasting as his basic promotional medium in the radio-tv trade field. He knows paid circulation is a true reflection of the publication's value. Page 102 • October 14, 1957 PEOPLE CONTINUED William G. Wadman and Lloyd Knight to WGAN-AM-TV Portland, Me., as program manager and production manager, respectively. Robert Austin, account executive and announcer, KSDO San Diego, Calif., named program manager. Lewis Klein, production director, WFIL-TV Philadelphia, named program and production manager, succeeded by Ed Moore, station's director's staff. Jack Steck, executive program director, WFIL-TV, to WFIL as director of radio operations. Charles Keller, WFIL news and special events department, Shelly Gross, newscaster, and Michael D'Angelo Jr., news department, WCAU Philadelphia, named special events reporters at WFIL. Doug Duperrault, announcerdirector, KTBS-TV Shreveport, La., named promotion manager. Jack Hodges, director, moves to sales department and Jerry Colvin, cameraman, named director. Ruby Cooper, continuity, resigned to enter private agency work in Beaumont, Tex. Jack Williams, publicity manager, KDKA Pittsburgh, Pa., to WBZ and WBZA BostonSpringfield, Mass., as advertising and sales promotion manager, effective Oct. 21. He succeeds Roy Schwartz, resigned to join radio station in Philadelphia. Joanne C. Kubeja, traffic manager, WLEE Richmond, Va., to WKRC Cincinnati Ohio, in similar capacity. John D. Maloy, programming chief, WNAC Boston-Lawrence, Mass., and Yankee Network, takes on additional duties as director of programs and special events. Burke Ormsby, program director, KTNTTV Tacoma, Wash., to KFSD San Diego, Calif., in similar capacity. Dave Moss, formerly with WIS and WMSC, both Columbia, S. C, in sales and programming, to WKDN Camden, N. J., as program director and account executive. Austin Heywood, assistant director of press information and audience promotion, KNXT (TV) Los Angeles, named director of sales promotion and press information, succeeding Dean Linger, resigned. John Michels, announcer, WAMS Wilmington, Del., to WTOW Towson, Md., as chief announcer and production director. William R. Nutt, to KGW-AM-TV Portland, Ore., as promotion and publicity director. Marjorie Thomas, formerly trade publicist, McCadden Corp. and UPA Pictures, to KRHM-FM Los Angeles as director of publicity and public relations. Charles Wood, announcer-producer, U. S. Army band, to WGMS Washington as special assistant to president-general manager. Gil Schneider, program director, KGEOTV Enid, Okla., to WTVT (TV) Tampa, Fla., as director. Pegge Anderson, traffic manager, WANE-TV Fort Wayne, Ind., joins WTVT in similar capacity and Roger Ready, WIBW-TV Topeka, Kans., and Ed Scott, KDUB-TV Lubbock, Tex., become WTVT announcers. Harriet Baker, formerly with WNAC-TV Boston, to WILD, same city, as sales service coordinator. John McArdle, former NBC-TV account executive in spot sales and later with network's Today and CBS-TV's Good Morning shows, to WABD (TV) New York as account executive. Justin Cassidy promoted from sales service manager to account executive at WBBMTV Chicago. Arthur DeCaster succeeds him. William Hughes, formerly account executive, Floyd F. Mellen Adv. agency, Omaha, to KMTV (TV), same city, as account executive. Warner Leeds, KTLN Denver, 'Colo., to KOSI, same city, as account executive. Ron McCoy, sales manager, KMUR Murray, to KLUB Salt Lake City, both Utah, as disc jockey and account executive, succeeding Paul Coburn, resigned. Jack Miller, formerly assistant general manager, KTUR Denver, to KYA San Francisco as southern California sales representative. Paul Sampson, jazz authority, to WGMS Washington as host of Saturday night Jazz in Review. Bill Hamaker, recent graduate of Kent State U., to WCMW Canton, Ohio, as host of Tip Top Tunes. Ted Weems, band leader, to KIXL-AM-FM Dallas, Tex., as m.c. of three-hour recorded music show. Wellington (Bud) Sawyer, promotion department, Tv Guide, Boston, to WAAB Worcester, Mass., as m.c, plus additional duties in promotion and with station's mobile unit. Doug Adair, announcer, WHIO-TV Dayton, to WJW-TV Cleveland, both Ohio, in similar capacity. Clayton Phyllis Fritchey, feature writer, editorial page assistant and church editor, Northern Virginia Sun, Arlington, Va., to WWDC Washington as Steve Allison Show producer. Gerald Roche, in ABC-TV network sales management training program since June 1956, promoted to sales staff of WABC-TV New York. Broadcasting