We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
w
Ad Age keeps me aware of
my own business • • ♦
n
says DON PAUL NATHANSON
President
North Advertising Incorporated
"An advertising man is a multi-business man, depending upon how many
accounts he has or is interested in having. And since time is the limiter, he must choose his reading material carefully to be sure he is keeping aware of all the new developments of importance to him. If he is like me, he relies upon one publication to keep him aware of his own business— it's Advertising Age.
DON PAUL NATHANSON
Even before he started North Advertising Incorporated in 1955, with about $10,000,000 in billings, Mr. Nathanson had an impressive career in advertising. He had by then achieved success in his field both as an advertising director and as an agency executive. As director of advertising for The Toni Company (1947-1952), Mr. Nathanson channeled the major portion of the cosmetic firm's advertising budget into broadcast media, and fathered such now-famous trade names as White Rain and Deep Magic. Today, as head of North, he is in daily contact with the advertising policy decisions for all of the agency's accounts. In addition to its headquarters in Chicago, North has offices in New York and Beverly Hills.
Mr. Nathanson has won the Silver Key Award of the Minneapolis Junior Chamber of Commerce for meritorious service to the community, as well as numerous awards from the Chicago Heart Association for his efforts in its behalf.
For more than a quarter of a century, advertising and marketing executives have relied upon Advertising Age to keep them aware of their business. In Ad Age they find not only a dynamic presentation of the news and trends of their field, but vital sales messages of markets and media. Small wonder then, that most of the executives who are important to you — those who influence as well as those who activate major broadcast decisions — give Ad Age the number one spot on their Monday-morning agendas.
North Advertising is just one example from AA's nationwide audience. Ranking among the top agencies in broadcast, North placed $9,000,000 in radio-tv billings in 1956.* Among its accounts is The Toni Company, for which North handles such tv regulars as Toni and Prom home permanents and Deep Magic facial cleansing lotion.
Every week, 3 1 paid-subscription copies of Ad Age keep North executives up with the changes and developments affecting them. Further, 17 paid-subscription copies get a going-over at Toni.
Add to this AA's more than 39,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching over 11,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 145,000 — and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way.
^Broadcasting Telecasting 1956 Report.
Broadcasting
2 00 EAST ILLINOIS STREET • CHICAGO 11, ILLINOIS ? Year (52 issues) $3 4 e o lexington avenue • new y o r k i 7 , newyork
October 14, 1957
Page 117