Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000271
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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Donald Klauber, Station Sales Manager of Associated Artists Productions, Inc., tells: "Why Popeye had to race to Texas!" "Kids were clamoring, advertising sponsors waiting ! A big TV station's popularity — and profits — were at stake ! "As usually happens, when KDUB-TV in Lubbock, Texas, finally signed up Popeye — one of America's hottest daytime programs — they needed those films in a real hurry ! "So we raced Popeye there — via Air Express ! "But launching a TV cartoon series is only a small part of our story. We use Air Express for 50,000 theater dates for our full-length feature films — with only 600 prints ! "We could not run this business as economically without Air Express ! "A 15-lb. shipment, New York to Lubbock, Texas, costs only $9.47 with Air Express — $1.36 less than any other complete air service. "What's more, Air Express uses radio-controlled trucks to rush many of our shipments to and from airports — and, whenever necessary, a private wire system to trace shipments instantly. It really pays to use Air Express regularly!" AirExpress 30 YEARS OF GETTING THERE FIRST via U.S. Scheduled Airlines S\lt=t EXPRESS . . . division of FtA\IL.WJ\Y EXPRESS AGENCV Broadcasting October 14, 1957 • Page 125