Broadcasting Telecasting (Oct-Dec 1957)

BIG and still growing ROCKFORD market power! New industries continue to come to Rockford . . . and companies already here continue to expand. That is why Rockford has become the NO. 1 City in Illinois (outside Chicago) . . . and a rich market for your products or services. Rockford is the 2nd largest machine tool center in the world . . . 34th in the USA in expendable income . . . 36th in buying power . . . and 13th in Postal Savings. BIG and still growing • Survey after Survey of 14 counties indicates Uncontested Dominance of Northern IllinoisSouthern Wisconsin area by WREX-TV. * Combined rural and industrial following . . . ideal for test campaigns. WREX-TV sales power! WREX-TV. — "The Viewers' Choice" DELIVERS your message to the buyers in this rich industrial and agricultural market. The consistent high quality in production, promotion and merchandising of both spots and programs has earned many, major awards for WREX-TV this year! For the best medium to reach this Rockford area market consult H-R for the WREX-TV story; J. M. BAISCH, General Manager REPRESENTED BY H-R TELEVISION, INC. IN REVIEW Continued from page 17 burdened by pretentiousness, and it becomes obvious that this hour will not be easily forgotten. STANDARD OIL CO. 75th ANNIVERSARY SHOW — There were a few lags in this 90 minutes, but for the most part the able and abundant talent made this special sparkle. Imaginative production was evident, the most noteworthy instance being a modern interpretative dance with no music except Sputnik bleeps and other radio sounds. Another good dancing bit was an artistic presentation about a jewel thief and his victim, performed by Marge and Gower Champion. Donald O'Connor and Sid Miller teamed to spoof the current flood of horror films and musical motion pictures with some clever parodies and sprightly imitations of well-known people. Jimmy Durante is always a treat on tv but wound up his efforts for the night with Bert Lahr in a nostaglic comedy skit that was a bit labored. Jane Powell, pretty to see and hear, did not disappoint. The appearances of Duke Ellington and Eddie Mayhoff didn't match the pace of the show, particularly Mr. Mayhoff's too-lengthy monologue as an efficiency expert. But perhaps the general high quality of the rest of the show just emphasized this. The program ended with an animated film, "Energetically Yours," an informative recountal of the history of energy, which was perhaps a trifle on the "commercial" side. It might have been more appropriate for Standard Oil (New Jersey) to distribute this film to tv stations as a public service film (as it no doubt will), rather than to include it within the framework of Esso's special presentation. Pinocchio production costs: Approximately $100,000. Sponsored by Rexall Drug Co. through BBDO, on NBC Radio and Television, Sun., Oct. 13, 6:30-7:30 p.m. EDT. Created-staged by: Yasha Frank; executive producer: David Susskind; producer: Herbert W . Moss; director: Paul Bogart; choreographer: Hanya Holm; radio narrator: Ben Grauer. Edsel Show production costs: Approximately $350,000. Sponsored by Edsel Div. of Ford Motor Co. through Foote, Cone & Belding, on CBS-TV, Sun., Oct. 13, 8-9 p.m. EDT. A Gonzaga U. production from Hollywood; producer-writer: Bill Morrow; staging and choreography: Eugene Loring; director: Seymour Barnes; associate producer: Murdo MacKenzie. * * * Standard Oil 75th Anniversary Show production costs: Approximately $650,000. Sponsored by Standard Oil Co. (New Jersey) through McCann-Erickson, in color on NBC-TV, Sun., Oct. 13, 9-10:30 p.m. EDT. Produced by McCann-Erickson in association with Showcase Productions; producers: Terry Clyne, George Haight; director: Gregg Harrison; choreographer: John Butler; staging: Cyril Ritchard; musical director: George Bassman. Broadcasting Publications Inc. Sol Taishoff Maury Long Edwin H. James President Vice President Vice President H. H. Tash B. T. Taishoff Irving C. Miller Secretary Treasurer Comptroller BROADCASTING* TELECASTING THE BUS I NESS WEEKLY OF TELEVISION AND RADIO Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York). J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, HaroM Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Wm. R. Curtis. Jacqueline Eagle, Myron Scholnick, Ann Tasseff, Jim Thomas EDITORIAL ASSISTANTS: Rita Cournoyer, Marianne Means, Frances Pelzman, Benjamin Seff LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Doris Kelly ADVERTISING ASSISTANTS: Stan Hall, Ada Michael. Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Sehadl CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Christine Harageones, Charles Harpold, Marilyn Pelzer BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Ruth L. Kagen, Frank P. Model, Diane Schwartz Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton. Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia Strieker Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes SUBSCRIPTION PRICES: Annual subscription _ for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35<f per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, please include both old and new addresses. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*—The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Page 20 October 21, 1957 Broadcasting