Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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There's more to Florida! Today a scene typical of Florida would have to include not only bathing beauties but soaring sales curves too. This is particularly true of Jacksonville, major port and focal point of a vast Southeastern distribution area. There's Georgia, for instance . . . where 34 counties fall within the Jacksonville area covered by WMBR-TV. From this vast territory come 18.2% of automotive sales and 19.1% of gas station sales for the entire state of Georgia. In Florida? WMBR-TV's area accounts for 24.6% of the state's automotive sales and 27.2% of service station sales. All in all, 22.1% of auto product sales and 23.7% of service station sales for Florida and Georgia combined are made within the WMBR-TV 67 -county, two-state NCS area! and WfttBR-TV, Jacksonville maintains its far-in-front leadership with the 308,000 television families* in this area, thanks to its top-rated CBS Television program schedule plus the finest local shows and the best film product on the market. In every audience study ever made, WMBR-TV has led in every single quarter-hour of the week, 8 am to midnight! WMBR-TV Channel 4, Jacksonville Operated by The Washington Post Broadcast Division Represented by CBS Television Spot Sales *NCS, updated to 10-1-57.