Broadcasting Telecasting (Oct-Dec 1957)

GET THIS The latest Nielsen Survey shows that KTBS-TV, Channel 3# Shreveport, Louisiana, gives you a bonus of 13,120 MORE TV HOMES than reached by Station B. This gives you a bonus spendable income of MORE THAN $52,000,000.00* in this rich Southwest market with a total spendable income of more than SI ,323,801,000.00. * Sales Management June, 1957. Your BONUS Station With Maximum Power KTBS-7i> CHANNEL SHREVEPORT LOUISIANA E. NEWTON WRAY. President & Gen. Mgr. NBC and ABC Represented by Edward Petry & Co., Inc. Page 24 • October 21, 1957 OPEN MIKE Even 'Jeannie' Is Worth It editor: Your "Pastime or Industry" [Editorial, Oct. 7] was tops! If radio and tv would refuse to treat as news the buildup or final results of any event that is blacked-out to radio and television, the threat of closed circuit would vanish. A nice thought, but the history of our industry shows we have never united industrywide in any fight. We pay for phonograph records when the record companies should not only be supplying the discs but paying us to promote them. We pay music copyright fees that are split back to the composers and artists who are begging us to use their works. (In fact, this month stations will pay ASCAP and BMI fees on revenue from the World Series broadcasts where the only music involved is a public domain tune, "The Star Spangled Banner.") I, for one, would enjoy a couple of years of "Jeannie With the Light Brown Hair" and no radio-tv "news" of the Giants and Dodgers. Ian A. Elliot Manager KATL Miles City, Mont. Seconds Our Return editor: Congratulations on your 26th birthday and my compliments on reverting to the old, familiar name broadcasting! As a regular reader of your fine journal, I recall the early controversies that were rampant in the field when tv came into being as an advertising medium. Nevertheless, your reports on all phases of the broadcast business were always up to the minute and could be depended upon for accuracy in relating the facts. Now that I am head over heels back in tv, I am going to be more dependent than ever upon broadcasting. Norman C. Lindquist National Sales Dept. Ziv Television Programs Chicago Wants Music Licensing Outline editor: It would be a great service to broadcasters if you would make available copies of your very fine presentation of the ASCAP-BMI fight as contained in your Sept. 9 issue. I want some copies to send to my congressman and senators. A. Lincoln Faulk Manager WCKB Dunn, N. C. [EDITOR'S NOTE — Copies sent. Reprints of BROADCASTING'S article also may be had from BMI, 589 Fifth Ave., New York.] Put Blame Where It Belongs editor: I agree with Charles Shaw's article [Trade Assns., Sept. 23] on radio-tv news almost 100%. He places the blame for poor radiotv news coverage where it belongs. It is not fair to criticize a disc jockey for doing a bad job of reporting when the disc jockey is, admittedly, not a reporter. Rather, blame the people who sent an unqualified man out to do the job. Dick Richmond News Director KTHT Houston, Tex. Text for Today editor: The 15 members in my class would like to enter a bulk subscription to Broadcasting. Donald S. Dixon U. of Alabama University, Ala. Enclosed is my check for 18 four-month subscriptions. Clinton W. Bradford Louisiana State U. Baton Rouge, La. Enter our order for 117 subscriptions for our students. Dr. David R. Mackey Boston U. Boston Here is our order for 27 one-year subscriptions. Webb F. Evans U. of North Carolina Chapel Hill, N. C. Please send 25 copies each week to Prof. L. W. Kaiser, Cornell U. Taylor Merrell Triangle Book Shop Ithaca, N. Y. I am enclosing $295 to cover cost of student subscriptions listed. We are very happy to get Broadcasting for our students. Mrs. Clair Gregory Indiana U. Bloomington, Ind. I would like to enter a bulk order for 15 subscriptions of the three-month variety ... just the length of our term. Kenneth L. Atkin Michigan State U. East Lansing, Mich. Please send me a bulk subscription of 28 copies. F. Virginia Howe Kansas State College Manhattan, Kan. [EDITOR'S NOTE— BROADCASTING is proud of the part it plays in classroom use and supplemental reading in radio/tv courses across the nation. Special rates are available to recognized schools. Write circulation manager for details.] Two Sides to the Coin editor: Allow me to commend "The Pope's Encyclical" [Editorial, Sept. 23]. There is no question but what those under the jurisdiction of the Pope should comply with his directives. . . . It is no wonder that incidents such as the Broadcasting