Broadcasting Telecasting (Oct-Dec 1957)

OPEN MIKE CONTINUED We Enrolei Pas-- this is your INDIANAPOLIS/ DES MOINES DAY! Not a care in the world on Indianapolis-Des Moines day when you join forces with WXLW and KSO, the two radio stations offering exclusive programming with special emphasis on adult appeal ... a format that delivers the kind of results you want. WXLW, top-rated in Indianapolis (22.4 PULSE average!) is the only radio station in town with "Impact" . . . two newsmobiles and two expert reporters who scoop the rest with live, on-the-spot broadcasts of the local news as it happens! WXLW listeners are always the best informed folks in town, news-wise and product-wise, and they show it! Buy the one radio station in Indianapolis preferred by a vast majority of producthungry Hoosiers— WXLW. And to make your day complete . . . choose KSO-the station with adult appeal in the rich Des Moines market. Already the number one salesman in Des Moines, KSO is now forging to the front of the popularity parade, with a music-and-news format that has become the brightest spot on the dial. Let KSO brighten your day— with results! 5000 Watts Day Time 950 KC Indianapolis, Indiana 5000 Watts Full Time 1460 KC Des Moines, Iowa Contact your nearest JOHN E. PEARSON representative "Martin Luther"-WGN-TV episode occurred. Even though the Catholic hierarchy had not specifically urged an outburst by their constituents in that instance, according to their statement, nevertheless . . . encyclical instruction through the lifetime of an individual cannot but influence and condition him in the fashion as will cause him to deny various rights and liberties to others. Luther W. Martin General Manager KTTR Rolla, Mo. editor: As you know, there is nothing novel about important ethnic groups influencing communication media in America. . . . Has tv suffered from this influence? Shouldn't tv be moderated by consideration for the groups to which it addresses itself? As a matter of fact, is it not true that the television industry and the entire country has profited immensely from these restrictions? Do you mean to infer that the content of tv programs is of no concern to more than 32 million American Catholics? Clyde E. Beane 206 E. Chestnut St. Glendale, Calif. Memo From Madden editor: . . . Thank you for the space you devoted to Keyes, Madden & Jones [Advertisers & Agencies, Sept. 16]. It was a good story and I'm sure it has helped the agency maintain and increase its momentum. Edward Madden President Keyes, Madden & Jones New York City They're Buying Time editor: I was a bit surprised to see the item on the Rosary Hour under Program Service Shorts [Program Services, Sept. 30] and stating that we offer for "distribution." This is a wrong impression as we buy time for Father Justin's Rosary Hour just as Young & Rubicam buys time for General Foods' Jello. Forrest U. Daughdrill Daughdrill Adv. Service Fort Wayne, Ind. Fm Upsurge in Australia editor: On behalf of the Commonwealth Broadcasting Corp. of Sydney, Australia, whom I represent in this country, I would like to secure a reprint of the article in your April 8 issue, entitled "How Bright a Future for Fm." Australia is believed to be in for an upsurge of fm, and the management of Commonwealth wish to have as much information on the subject as is available. Albert Deane 44 Westminster Court New Rochelle, N. Y. Page 26 • October 21, 1957 Broadcasting