Broadcasting Telecasting (Oct-Dec 1957)

Page scan 000306 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000306
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

r i WMAR-TV L A Maryland's Pioneer Television Station . in CELEBRATING ITS 10TH ANNIVERSARY 2 vosf coverage area means greaf sales potential WMAR-TV's powerful signal encompasses more than 2,500,000 homes. In the Baltimore area alone, there are 437,000* television homes, but sponsors receive a bonus audience, because Channel 2's coverage extends far out into rich county markets and includes parts of Pennsylvania, Delaware, and Virginia. (*Nielsen, July, 1957) consistent leadership According to ARB and Nielsen Reports, WMAR-TV is the established leader in Baltimore's 3-station market, having consistently garnered the largest total share of audience in a rating week from 6 A.M. to sign off.