Broadcasting Telecasting (Oct-Dec 1957)

Page scan 000308 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000308
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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KTHS sells nearly All of Arkansas! "KTHS is a major factor in our leadership. Says HENRY W. RUSSELL General Sales Manager, Stebbins & Roberts, Inc. Stebbins & Roberts, Inc. is one of the dominant paint manufacturers in this area, and their "Sterling Twelve Star" paints sell very successfully against scores of other brands. Having used Station KTHS for many years, this company's media opinions carry unusual weight. This is what Mr. Russell recently wrote us : To consistently maintain the dominant position in a market that is as competitive as Pulaski County is no small task. . . . For some years, we have credited our newscast on KTHS as being a major factor in helping us maintain our leadership. We have conducted tests in radio and other media. We have checked our dealer organization. Each time we arrive at the conclusion that KTHS is doing the job that we want done — is reaching our customers and prospects not only in Pulaski County but in the greater part of the state. ... A most profitable association, y y Y W/tfUSSELL Henry W. Russell, and most important merchants in Arkansas, know that KTHS is THE quality station, THE state-wide station, THE station that people respect in Arkansas. Let the Christal Co. give you the facts. KTHS ... LITTLE ROCK 50,000 WATTS REPRESENTED BY THE HENRY I. CHRISTAL CO., INC. Henry Clay, Executive Vice President B. G. Robertson, General Manager Page 32 • October 21, 1957 Broadcasting