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TALENT AGENTS
HOW FOUR AGENTS HOLD CONTROL ON 40% OF NIGHTTIME NETWORK TV
Four talent agents control nearly 40% of the shows in prime evening time on U. S. network television.
As the only agents who currently are levying commissions on the total package costs of programs in prime evening network television, they may be considered as figuring in network programming to that extent. Their commissioned packages represent 55 Vi half-hours of the total weekly prime evening time on network tv.
And two of the four — MCA and William Morris — account for the bulk of these 55% half-hours; MCA with 27 Vi half-hours and William Morris with 17 half-hours. General Artists Corp. and Ashley-Steiner account for 7 and 4 halfhours, respectively.
These 55V2 half-hours represent 39.6% of total weekly network prime evening time. Among them, the four talent agents receive commissions on total package costs for 25% of ABC-TV's prime evening time weekly, more than
35% of CBS-TV's and around 55% of NBC-TV's (see main story, page 33).
The following list includes only regularly scheduled network evening programs which are represented by a talent agent. It does not include daytime programs or spectaculars that also are commissionable as packages. Nor does it, obviously, take into account the fact that agents are entitled to commission on individual clients working in any tv show — including those working in talent-agent packages, provided that the agent of the individual is not also the package agent. Not counted, either, are shows like $64000 Question and $64,000 Challenge, where William Morris reportedly gets a royalty, or Big Record where GAC is understood to get a fee from a booking arrangement on part of the show.
This list was compiled from network, talent agent and advertising agency sources and has been cross-confirmed insofar as possible.
on ABC-TV
on
CBS-TV
WILLIAM MORRIS
Danny Thomas Show December Bride Dick and the Duchess Gale Storm Show
Zane Grey Theatre Trackdown
on NBC-TV
Alcoa-Goodyear Hour Loretta Young Show
People's Choice
The Californians
You Bet Your Life
Page 36 • October 21, 1957
Broadcasting