Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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when WABC-TV gave NEW YORK CITY the StfOCK treatment RATINGS vaulted 619i to 11.5 AUDIENCE SHARE , catapulted 309"/° to 38.9 SETS IN USE spiralled 682% to 29.6 . . . and WABC-TV rocketed from fifth to first place in the time period for the first time! It has often been said that New Yorkers have "seen everything" . . . but WABC-TV proved it isn't so, at least as far as television is concerned! They were rooted to the edge of their living room chairs until 12:45 A.M. that Thursday* night to see the original "FRANKENSTEIN" . . . one of W ABC-TV's 52 great first run "SHOCK" hair-raisers! YOUR AUDIENCE IS READY FOR A "SHOCK" TREATMENT Call or wire *oct. a SOURCE : A.K.B. and Trendo* new york * Detroit • Chicago • Television Subsidiary of Columbia Pictures Hollywood • new Orleans Broadcasting October 21, 1957 • Page 49