Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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when WCAU-TV gave PHILADELPHIA the treatment RATINGS jumped 85 AUDIENCE SHARE soared 58% SETS IN USE leaped 12% to f 6.3 to 57.5 to 28*4 That's the amazing Philadelphia story . . . when "SHOCK" premiered on a normally uneventful Tuesday* night from 11:15 P.M. to 12:45 A.M.! WCAU-TV, the top rated station in this time period, now enjoys an even more secure hold on its leadership thanks to its scheduling the first run showing of the 52 greatest full length spine-tinglers ever filmed! YOUR AUDIENCE 1$ READY FOR A "SHOCK" TREATMENT Call or wire •OCT. I SOURCE j A.K.B. mni Twndrar new york . Detroit . Chicago • Television Subsidiary of Columbia Pictures Bkoadcastino ♦ HOLLYWOOD • NEW ORLEANS October 21, 1957 • Page 55