Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000333
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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when KTLA-TV gave LOS ANGELES the MOCK treatment RATINGS spurted 339°/' to 10.1 AUDIENCE SHARE sprouted 365% to 25 J . . . and KTLA-TV achieved its highest rating in this time period over the past three years! A TV star was born that Tuesday* night when KTLA-TV 4 premiered the first of its "SHOCK" shiver shows. Promptly at 9:30 P.M. swimming pools were deserted . . . Hollywood and Vine looked like "Ghostville" and that's the way things stayed until 11:00 P.M. when the curtain came down. Result . . . KTLA-TV sprang from 7th place to 2nd place in the race for ratings, and missed being first by only 4/10 of one point/ YOUR AUDIENCE IS READY FOR A "SHOCK" TREATMENT Call or wire new york • Detroit . Chicago • Television Subsidiary of Columbia Pictures • hoilywood • new Orleans Broadcasting October 21, 1957 • Page