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General Motors celebrates its golden milestone anniversary
with a brilliant new line of 1958 automobiles
It would have taken a bold imagination to predict, fifty years ago, what would happen to life in America — or to the newborn company which took the simple name, General Motors.
The automobile industry, in those days, was small. Its horizon zvas limited by the fact that the total number of motor vehicles owned in the United States came to less than 150 thousand.
What has happened since needs little comment here. The nation has grown, the people have prospered, the ownership of automotive vehicles has climbed close to 60 million. The impact of this growth has brought far-reaching social, cultural and economic benefits which are evident on every hand. General Motors is proud to have had a part in this progress.
1Q C Q IS THE fiftieth anniversary year of General
Motors.
In observance of this Golden Milestone, we are bringing to market an array of new automobiles whose distinction and integrity, we firmly believe, will win the enthusiastic
approval of the American car buyer.
For in designing and engineering these 1958 cars, we set up these objectives:
To give sound expression to the public's taste for graceful exterior styling and rich interior appointments;
To satisfy the public's natural desire for roominess and comfort, for convenience and safety, for dependability and performance;
To deliver sound value and maintain uncompromising standards of quality.
Each of the five General Motors car Divisions has its own identity, its own traditions, its own pride of accomplishment. And each has its own distinctive line of products.
But the cars of all five Divisions benefit — and the public benefits — from the leadership that General Motors provides in research, engineering, testing. From the GM Technical Center comes a steady flow of advanced engineering and design developments — basic improvements and continued refine
ments in transmissions and engines, new comfort and safety features, new styling concepts — which year by year make General Motors cars such outstanding values.
Let me cite just one example: Air Suspension — time-tested on GM buses and trucks — has now been adapted by our engineers for passenger car use. Without question, Air Suspension represents the greatest advance in riding comfort since knee-action was introduced in our Silver Anniversary year. Whether the passenger load is 100 pounds or 1000 pounds, your car will now level itself to glide over bumps with exactly the same incredible smoothness.
Air Suspension is, as I say, but one example of our 1958 advances. Throughout General Motors our sights have been set on 1958 — with the aim of bringing to market the finest and most satisfying line of automobiles in our history.
How well we have succeeded is evidenced by the brilliant new cars soon to be on display m the showrooms of our dealers from Coast to Coast.
President General Motors
FROM THE PROGRESS OF THE PAST.. . THE PROMISE OF THE FUTURE
CHEVROLET • PONTIAC OLDSMOBILE • BUICK • CADILLAC
Broadcasting
October 21, 1957 • Page 65