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HRSJ IN HOUSTON!
K-NUZ DOMINATES
NSI— METRO AREA AUDIENCE
(00 Omitted)
K-NUZ 114
Net. Sta. "A" 32
Net. Sta. "B" 37
Net. Sta. "C" 58
Net. Sta. "D" 44
Ind. Sta. "A" 19
Ind. Sta. "B" 30
Ind. Sta. "C" 15
(Nielsen-Houston — June, 1957)
. . . AND 6 of the TOP 10 5-timea-week Shows Belong to K-NUZ!
(July-August Pulse)
STILL THE LOWEST COST PER THOUSAND BUY!
HOUSTON'S 24 HOUR MUSIC AND NEWS
National Reps.: FORJOE & CO. —
New York • Chicago • Los Angeles •
San Francisco • Philadelphia
Seattle
Southern Reps.:
CLARKE BROWN CO.—
Dallas • New Orleans • Atlanta
IN HOUSTON, CALL DAVE MORRIS, JAckson 3-2581
ADVERTISERS & AGENCIES continued
No Plans to Follow Dodgers, Giants Voiced by 1957 Radio-Tv Sponsors
Shift of the Brooklyn Dodgers and the New York Giants to Los Angeles and San Francisco, respectively, prompted advertising agency executives involved in the teams' broadcast activities in New York to reevaluate their plans for next season. Indications are that only the American Tobacco Co., with a nation-wide pattern of distribution, may follow the Dodgers west, assuming that a pay-tv setup is not established there.
Although executives of BBDO, the agency for American Tobacco, declined to discuss the subject, one official said the possibility cannot be ruled out that the tobacco company conceivably could be interested in sponsoring Dodger radio-tv broadcasts in Los Angeles. On the other hand, the F&M Schaefer Brewing Co., which shared the sponsorship with American Tobacco, reported it has no interest in Dodger games for next season, since the company's distribution is only in the East. No immediate plans have been made by either company for the spending of the budgets allocated to the games, the spokesman said.
A spokesman for the Jacob Ruppert Brewery, which sponsored the New York Giants radio-tv broadcasts, said no decision has been made as to the use of expenditures formerly allocated to the games. The brewery has largely eastern distribution, ruling out an investment on the West Coast.
A spokesman for Skiatron Tv said the company has "an understanding" with the Dodgers to carry their games on pay television in Los Angeles, but stressed that "nothing has been formalized." He indicated an announcement may be made on the subject within the next few weeks. He added that Skiatron Tv has a signed contract for toll television with the Giants in San Francisco and the company "hopes" that the system can get underway by the beginning of the 1958 baseball season.
Brownell Heads New C-M Office
William E. Brownell, who has resigned as vice president and copy director of Erwin Wasey, New York, will become vice president and head of the New York office of Campbell-Mi thun. The agency, with offices in Minneapolis, Chicago and Los Angeles, will open a New York office Nov. 1. The announcement was made by C-M President Raymond O. Mithun, who said the new office will serve four agency tv shows which originate in New York as well as prospective new business. The agency reportedly now bills around $40 million a year.
Mr. Brownell, once head of the Detroit office of William H. Weintraub agency (now Norman, Craig & Kummel), also headed copy departments at Grant Adv. and Campbell-Ewald.
MR. BROWNELL
Page 68 • October 21, 1957
Broadcasting