Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000347
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Which Sandy Jackson do you want in Omaha? The one whose share of audience hits only 43.6%? Or the one who hits a high of 46.8%? They're both the same guy — only one's early (1 1 a.m. to noon) when with a high hour of 43.6% he outrates everything within hearing. The other's later (2:00 to 4:00 p.m.) with a 46.8% high. Early Sandy and late Sandy are two of the personable people who have kept KOWH on top in Omaha for 72 consecutive months. Now only the ownership is changed — Everything else is status quo — 8 a.m. to 6 p.m. Monday through Saturday average share of audience: A first place 35.0%, (August-September Hooper). Pulse and Trendex make it unanimous. Which Sandy Jackson to buy is a much harder problem than which Omaha radio station. Call KOWH manager Virgil Sharpe or Adam Young. Broadcasting October 21, 1957 • Page 71