Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000351
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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LAGNIAPPE It's an established fact that KSLA-TV has dominated every single TV audience survey made in Shreveport. And the city, of course, is the meat of the market. But in Louisiana, it's customary to throw in something extra when purchases are made. Our French friends call it "lagniappe." Well, we now have proof of just how much lagniappe you get when you buy KSLA-TV. A recent mail pull which brought in 11,586 cards and letters from every parish and county in our 0.1 MV/M contour proved beyond a doubt not only the strength of our signal but the power of our programming throughout the entire Ark-La-Tex area. Pour le "poop" on this lagniappe see your Raymer Man. KSLA-TV channel \ 2 ^^^^L TILI VISION ^^^W ^^^^L NETWORK ^^^W in Shreveport, Louisiana PAUL H. RAYMER CO., INC. National Representatives Ben Beckham, Jr., General Manager Winston B. Linam, Station Manager Deane R. Flett, Sales Manager Broadcasting October 21, 1957 • Page 75