Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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Over, above— and beyond SAN FRANCISCO it J >' One-third of Central California — east of the San Joaquin Valley — contains the nation's most rugged and beautiful mountains. Here live thousands of families . . . cattlemen, lumbermen, turkey growers, ranchers ... all with a better than average income. Most of them have wanted television for years. Now, the powerful KFRE-TV signal carries over, above and beyond the mountains to bring them the only television service they can get. Only KFRE-TV covers both the rich San Joaquin Valley . . . and the prosperous families in the other third of Central California. It's your most productive television buy. KFRE -TV FRESNO Paul R. Barllett, President Ed Freck, Manager Bob Klein, Sales Manager Broadcasting October 21, 1957 • Page 77