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ADVERTISERS & AGENCIES CONTINUED
The only station covering all of Oklahoma's No. 1 Market
Broadcast Center • 37th & Peoria
HAROLD C. STUART GUSTAV BRANDBORG
President Vice Pres. & Gen. Mgr.
Represented by EDWARD PETRY & CO.
1170 KC • 50,000 WATTS • CLEAR CHANNEL . NBC "The Voice of Oklahoma"
Page 80 • October 21, 1957
warning in a speech at a retail druggists' meeting at Minneapolis Oct. 9. "Some preparations will provide welcome alleviation of the aches and pains of the flu victim, but aside from the vaccine, there are no new wonder drugs for Asian flu on the market today," he said, adding that, "representations to the contrary are false, misleading and shameful." The Federal Trade Commission has been reported looking into Asian flu claims in ad copy of cold remedies, mouth washes, antihistamines, vitamins and other products.
'Snowflake' Kits Being Sent Local Stations by U. S. Steel
Although U. S. Steel Corp. dropped local radio in favor of network radio (in addition to "powerhouse" independents) for its 195657 "Snowflake" promotion, the giant steel firm still thinks highly of local stations.
Last week, BBDO, U. S. Steel's agency, began mailing special "Snowflake" Radio Kits to over 1,500 stations to "enable them to make money." Last winter, 1,588 stations requested a similar kit (containing announcements, suggestions and a transcription bearing the U. S. Steel musical theme). • Of these, 210 later reported having sold 19,326 spots and 639 programs to tie-in advertisers, principally local hardware and appliance stores as well as utilities. Many more stations reportedly effected tie-in sales but BBDO officials last week said these stations did not submit detailed reports.
"Snowflake" is geared to move "hard goods" such as refrigerators, stoves, appliances. One out of every three tons of steel purchased by the appliance industry is manufactured by U. S. Steel, the firm says. Station may order the kits by writing to Robert C. Myers, director of market development, U. S. Steel Corp., 525 William Penn PL, Pittsburgh 30.
A&A SHORTS
Brooke, Smith, French & Dorrance, L. A.,
moves to 1741 Ivar Ave., Hollywood 28.
Shaller-Rubin Co., N. Y., has announced expansion to occupancy of three floors at 312 Fifth Ave.
Marty Weiser Co., Beverly Hills, Calif., moves to new and larger quarters at 259 S. Beverly Dr.
Zam Assoc., new agency at 130 W. 42nd St., N. Y., has changed its name to Zam & Kirshner Inc.
AGENCY APPOINTMENTS
Emerson Drug Co., Baltimore, division of Warner-Lambert Pharmaceutical Co., appoints Lennen & Newell for new, unnamed pharmaceutical product.
Hamilton Beach Co. (division of Scovill Mfg. Co. — food mixers, vacuum cleaners, etc.), Racine, Wis., appoints Campbell-Mithun Inc., Chicago, to handle its account (estimated to be $500,000), effective Jan. 1, 1958.
Broadcasting