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T pm
a,xid all
on
WCAU-TV
Philadelphia,
Seven days a week— at seven pm— every survey ever taken shows WCAU-TV far out in front! This season we are adding three outstanding new shows to this vital time slot. Now is the time to secure your client's franchise™ this powerful sales period. Remember . . .
WCAU-TV
means bn.siii.ess in
Philadelphia.
1
"Id
Kit
monday
"GRAY GHOST"
History, adventure, excitement played out against the stirring setting of the Civil War. Legendary exploits of Confederate army guerrillas. A television first. (Co-sponsors: Freihofer Baking Company and Venice Maid Ravioli) Available alternate week sponsorship after December 16th.
tuesday
"WHAT IN THE WORLD?"
The Peabody Award program that makes science a fascinating game. Now being televised in full color.
Available full or alternate sponsorship Wednesday
"WHIRLYBIRDS"
The thrilling, action-filled adventures of two free lancing Helicopter pilots. One of the highest rated film shows on television. (Co-sponsored by Nabisco and Sylvan Seal)
thursday
"SHERIFF OF COCHISE"
Adventure series based on the files of the sheriff's office in Arizona's Cochise County. (Sponsored by Socony Mobil Oil Company)
frlday
"THE NEW ADVENTURES OF CHARLIE CHAN"
Famed character actor, J. Carrol Naish,
appears as the greatest detective of them all,
the beloved Charlie Chan — in a series
of thrilling new mysteries.
Available full or alternate sponsorship
Saturday
"HIGHWAY PATROL"
Broderick Crawford stars in this outstanding series based on the actual exploits of the state highway police. (Sponsored by P. Ballantine & Sons)
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SUNDAY 6:30 TO 7 PM
Alternate sponsorship available on
"HARBOR COMMAND"
Starring popular screen star Wendell Corey in exciting true-to-life stories of America's Harbor Police, Coast Guard Units and Port Authorities. Precedes "Lassie" and inherits the audience of "Waterfront" — the top rated syndicated show in Philadelphia for three years. (Co-sponsor La Rosa)
CHANNE
J®
CBS IN PHILADELPHIA • Represented by CBS-TV SPOT SALES
Broadcasting
October 21, 1957
Page 85