Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000377
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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Thanh Vbu, People" The furry friends of WWJ In Sponsor Magazine's first annual TV-Radio trade paper advertising competition, WWJ won the first place award in its classification. The winning campaign, "Put Your Money Where the People Are," had already aroused much interest among agencies and advertisers.* Just as WWJ knows how to sell itself, the station knows how to sell your product— with sales-minded personalities, more enjoyable music, superior news and sports coverage, substantial promotion and merchandising. Judge for yourself. Put your money where the people are ... on WWJ, all day, every day. Hit Your Real Michigan Target Seventy per cent of Michigan's population commanding 75 per cent of the state's buying power lives within WWJ's daytime primary area. * Associate station WWJ-TV won a Meritorious Award for its "Believability" campaign in the same contest. 1 A 01 1 f ■ AM and FM WWJ RADIO WORLD'S FIRST RADIO STATION Owned and operated by The Detroit News National Representatives: Peters, Griffin, Woodward, Inc. NBC Affiliate Broadcasting October 21, 1957 • Page 101