Broadcasting Telecasting (Oct-Dec 1957)

Cunningham, president. The meeting is necessitated by the increasing number of ASCAP members in the Midwest, Mr. Cunningham said. He will be accompanied by George Hoffman, comptroller, and J. M. Collins, sales manager. Court-Cleared 'Play Marko' Sets Return to Air Oct. 24 The video game known as Play Marko is back on the air after an absence of more than two years. In 1955, when it was being carried by some 30 stations, the FCC asked one of them, KTLA (TV) Los Angeles, to show cause why its license should not be revoked for carrying this program. KTLA promptly canceled it. The Caples Co., Chicago advertising agency which created and packaged the program, withdrew it from the other stations and went to court for a ruling on whether or not the game is a lottery. Last March the U. S. Court of Appeals ruled it is not [Government, March 18]. On Oct. 24 KHJ-TV Los Angeles will start the program, called Play Signal in token of its sponsorship by Signal Oil Co. as a Thursday, 8:30-9 p.m. series. Signal Oil, whose account is handled by Barton A. Stebbins Advertising, Los Angeles, has options on the program in San Francisco, Portland, Ore., and Seattle. According to Jack Daly of the Caples Co. office in Los Angeles, who is handling the program sales. It shortly will be on the air in some 20 markets, Mr. Daly said. Home viewers play the game by using cards, obtained in Los Angeles from Signal Oil dealers, covering numbers on the cards as they are written by "Miss Signal" on a master board in the studio. When a viewer covers a complete row, horizontally, vertically or diagonally, he calls a special telephone number. If his numbers match those of the master board, he is declared a winner and a new game is started. Song Writers Sue WCMB Suit for copyright infringement was filed last week against Rossmoyne Corp., owner of WCMB Harrisburg, Pa., by song writers Alan Jay Lerner and Frederick Lowe, alleging that seven of their copyrighted songs from "My Fair Lady" were performed separately by the station without authorization. The plaintiffs, both members of ASCAP, asked the U. S. District Court for the Middle District of Pennsylvania to restrain WCMB from performing the songs in the future and to award damages of not less than $250 for each unauthorized performance, together with court costs and attorneys' fees. Network Formed for 'Barry Gray' A Barry Gray Radio Network was established Sept. 30 when the WMCA New York program added WIP Philadelphia and began completing plans to add stations in Baltimore, Chicago, Miami and Boston. WIP, an MBS affiliate, broadcasts the Barry Gray Show over Mutual lines. The program is sold on a spot basis with the cost five times the normal midnight rate, according to Sandy Howard Productions, New York packager, which said the show is now onethird sold. Place your message where it gets results ! RIGHT IN THE HEART OF THE RICH ROCHESTER AREA! Your sales message scores when you send it soaring through the air-waves via WHEC, the station that's way out in front in Rochester! Competing with five other local stations, WHEC rates FIRST in 51 out of 72 daily quarter-hours — has an average sbare-of -audience of 26.7%! (Latest Rochester Metropolitan Area PULSE report, March, 1957). BUY WHERE THEY'RE LISTENING WHEC NEW YORK 5000 WATTS Representatives: EVERETT-McKINNEY, Inc., New York, Chicago; LEE F. O'CONNEL CO., Los Angeles, San Francisco United Press Facsimile Newspictures | and United Press Movietone Newsfilm \Lh Build Ratings Broadcasting October 21, 1957 • Page 107