Broadcasting Telecasting (Oct-Dec 1957)

of the Braves' National League victory — a feature that was re-broadcast by popular demand— with a job on the World Series and its aftermath, originating broadcasts in New York and Milwaukee. As soon as John Carmichael reported the final put-out of the seventh game in New York, WBBM cut to Milwaukee, where Hugh Hill proceeded with the hometown celebration. The latter described the festivities and interviewed a cross-section of the participants. At 11:15 that night, he interviewed team luminaries at Milwaukee's Billy Mitchell Field. WBBM, the CBS affiliate for Chicago and Milwaukee, is contemplating boiling its coverage down to a one-hour show to be presented this winter. WGN-AM-TV Chicago dispatched crews to Milwaukee early on the day the Series ended. Reports followed on both radio and television as the Braves' plane landed and as Milwaukeeans welcomed them home. WESTINGHOUSE Broadcasting Co. photographer John Kelly of WJZ-TV Baltimore got up at dawn Oct. 12 and filmed the Russian earth satellite through special optical instrumentation developed by Bendix Aviation Corp. in Baltimore. The historic footage was used as the basis of a half-hour show originating at WBZ-TV Boston and the Smithsonian Astrophysical Observatory, Cambridge, Mass. WBZ-TV, WJZ-TV, KYW-TV Cleveland, KDKA-TV Pittsburgh and KPIX (TV) San Francisco were linked for two special broadcasts at 5 p.m. and 6:30. Then WBC made the films available to networks and newsreels services. Takers included NBC-TV, CBS-TV, WPIX (TV) New York and other stations throughout the country, which got the film from UP-Movietone News. Producer of the WBC show was Chester F. Collier, WBZ-TV director of public affairs. WOC-TV Proved by 648,330 Pieces of Program Mail received by this Station During 6 full Years of Telecasting . . . IOWA HliiSMH LLINOIS TOP FIGURE each county Number Pieces of PROGRAM Mail Received during 1955 . £ 2nd FIGURE each county Number of Pieces of PROGRAM Mail per 1.000 Homes. WOC-TV 39-COUNTY COVERAGE DATA This fabulous response . . . 91% of it to local live telecasts . . . began in 1950. That year . . . WOC-TV's first full year on the air . . . 33,845 pieces of program mail were received; this mail came from 23 wa-Illinois counties — 237 cities and towns. By 1955, this response jumped to 149,215 pieces of program mail received during a 12-month period; it came from 39 IowaIllinois counties — 513 cities and towns in these counties. Accompanying map shows breakdown of this 1955 program mail, proving WOC-TV's "Good Picture" area. WOC-TV Viewers are responsive. They respond to WOC-TV telecasts by mail. More important, they respond to advertising on WOC-TV by purchases at retail outlets. We have a million success stories to prove it (well, almost a million). Let your nearest Peters, Griffin, Woodward representative give you the facts. Or call us direct. Population Families Retail Sales Effective buying Income Source Number TV Homes Source 1,583,800 489,700 1,934,984,000 2,686,413,000 1957 Survey of Buying Income (Sales Management) 317,902 Advertising Research Foundation WOC-TV Owned and Operated by Central Broadcasting Co. Davenport, Iowa The Quint-Cities Station — Davenport and Bettendorf in Iowa; Rock Island, Moline and East Moline in Illinois. 1 WOC TV Channel 6 •Maximum Power • Basic NBC | Col. B. J. Palmer, President [Ernest C. Sanders, Res. Mgr. Mark Wodlinger Res. Sales Manager PETERS. GRIFFIN, WOODWARD. INC. EXCLUSIVE NATIONAL REPRESENTATIVE WOC-TV is part of Central Broadcasting Company which also owns and operates WH0-TV & WHO-Radio, Des Moines Cincinnati's Most Powerful Independent Radio Station 50,000 watts of SALES POWER WC KY CINCINNATI, OHIO STATION 0n the Air everywhere 24 hours a day— seven days a week Broadcasting