Broadcasting Telecasting (Oct-Dec 1957)

IsYouit BEST BUY In The SCRANTON MARKET STATIONS CONTINUED 5.2 Chart based on average Pulse ratings for 12 quarter hours . . . 6:00 to 9:00 AM . . . November, 1956 Nliii 23 1.4 I w E A B C D E all OTHERS For 27 years, Scranton's top salesman, Bill Pierce dominates the audience in eight Pennsylvania counties served by WEJL. fift&MEEKER ~=^^t fjjjj fttrantxm CCA In Atlanta Successful Beyond Fondest Hopes "I wanted you to know how very, very pleased we are with the results of our CCA Campaign," writes George Oliviere, Executive Director of WGST in Atlanta, Ga. In his letter to John C. Gilmore, Vice President of Community Club Awards, Oliviere says, "The success was beyond our fondest expectations. "You can always count on us to get behind CCA in the rich Atlanta market." GEORGE OLIVIERE COMMUNITY CLUB AWARDS THE PENT HOUSE 527 Madison Avenue New York 22, N. Y. Phone: PLaza 3-2842 WVIP Set to Begin Operation With 3-Hour Benefit Ceremony WVIP Mount Kisco, N. Y., is scheduled to go on the air Sunday (Oct. 27) (1 kw daytime on 1310 kc), with a three-hour benefit for the Northern Westchester Hospital building fund drive. Among those scheduled to appear on the station's inaugural broadcast will be Bennett Cerf, Jackie Robinson, Quentin Reynolds, Allen Jackson, Walter Abel, Gusty Huber, Guerney Williams, Merv Griffin and Richard Goldman. Principal owners of WVIP are Monroe OTlyn, a Mount Kisco real estate developer, and Martin Stone, New York radio and television producer. Both live in nearby Pound Ridge. General manager of the station is Nicholas A. Andrews, formerly manager of WNRC New Rochelle. Program director is Winston Sharpies, eastern musical director of Paramount Pictures Corp. and first vice president of Composers and Lyricists Guild of America. News director is Richard K. Doan, former program director of WCBS-TV New York. Program manager is Ed Robbins, formerly with WKNB Hartford, and chief engineer is Ernest D. Machanic, previously with WCOJ Coatesville, Pa. WJHP-TV to Go Off Air WJHP-TV Jacksonville, Fla., will go off the air this Friday, according to an announcement last week by John H. Perry Jr., president of the Jacksonville Journal Co., operator of the uhf station. WJHP-TV operates on ch. 36 and lost its NBC affiliation to a new vhf outlet in Jacksonville, WFGATV, ch. 12, last month. REPRESENTATIVE APPOINTMENTS KPOP Los Angeles appoints Meeker & Co., same city, as sales representative in S. F. and Pacific Northwest. WGRC Louisville, Ky., appoints Weed & Co., N. Y. WWHG-AM-FM Hornell, N. Y., appoints William G. Rambeau Co. WSIX-AM-TV Nashville, Tenn., appoints H-R Representatives. REPRESENTATIVE SHORT Broadcast Time Sales, N. Y., has announced opening of its eighth office at 101 Marietta St. Bldg., Atlanta. Sam Brownstein, formerly associated with WWCA Gary, Ind., and KOMU-TV Columbia, Mo., has been appointed sales manager for company's southeastern district and will be in charge of Atlanta office. STATION SHORTS WILY Pittsburgh has changed call letters to WEEP. WCNY-TV Watertown, N. Y., announces Class A one-hour rate increased to $250, which was effective Sept. 30. Other classification of time increased proportionately. Contracts signed prior to effective date pro ASHLEY ROBISON (1), president of KOVO Provo, Utah, and P. R. Banta, president of Streets Electronics Inc., sign the agreement to sell KGEO-TV Enid, Okla. [At Deadline, Oct. 14], for around $2 million to Mr. Robison and Louis E. Caster, president of WREX-TV Rockford, 111. (latter being sold to Bob Hope and associates). Selling stockholders of KGEO-TV are P. R. and L. D. Banta, 41%; George Streets, 13.1%, and others. Mr. Robison, in addition to his KOVO holding, is president of XEAC Tijuana, Mex., and vice president of Continental Television Inc., which is buying WREXTV for $2.85 million. Both sales await FCC approval. tected until March 30 or to termination of contract, whichever is closer. KYNO Fresno, Calif., has announced discontinuation of affiliation with Mutual-Don Lee Broadcasting System and it became independent station on Oct. 15. KRAK Sacramento, Calif., has announced opening of studios and offices in Hotel Senator, same city. Station also reported establishment of business office and news bureau in Modesto, Calif. WLYN Lynn, Mass., announces move of offices and studios to 156 Broad St. WBLA Elizabethtown, N. C, announces increase of power to 1 kw 1440 kc. Radio Hawaii Inc. announces that KIPA Hilo was linked with KPOA in Inter-Island Network effective Oct. 14. 3 MILLION Montana visitors will have their car radios tuned to KGVO MISSOULA, MONT. plus all Western Montana • affiliated with KMSO-TV MOSBY'S INC. Page 112 • October 21, 1957 Broadcasting