Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000394
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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INTERNATIONAL continued CBS French-Language Tv Network Almost Sold Out for Fall Season The French-language television network of the Canadian Broadcasting Corp. in the province of Quebec has been sold out to national advertisers six nights a week this fall, and most of Sunday evening time has been sold. Advertisers on the Frenchlanguage tv network include breweries, which are allowed to advertise on radio and tv only in Quebec province. Commercial tv programs start each evening at 7:30, and continue to 10:30 most evenings, and two evenings to 11:30. Programs are almost all live because of the shortage of French-language films. Among advertisers, with agencies placing their accounts in parentheses, are Sterling Drugs Canadian Ltd., Windsor, Ont. (Dancer-FitzgeraldSample, Toronto); Wildroot Ltd., Fort Erie, Ont., (A. J. Denne & Co. Ltd., Toronto); Noxzema Chemical Co. of Canada Ltd., Toronto (Young & Kubicam, Toronto); Campbell Soup Co. Ltd., New Toronto, Ont. (Cockfield, Brown & Co., Toronto); Lever Bros. Ltd., Toronto (Foote, Cone & Belding Canada Ltd., and J. Walter Thompson Co. Ltd., Toronto). Molson's Brewery Ltd., Montreal (Cockfield, Brown & Co., Montreal); General Motors of Canada Ltd., Oshawa, Ont. (MacLaren Adv. Ltd., Toronto); Colgate Palmolive Ltd., Toronto (Grant Adv. of Canada, Toronto); S. C. Johnson Co. Ltd., Brantford, Ont. (Collyer Adv. Ltd., Montreal); Max Factor Co. Ltd., Toronto (Locke, Johnson & Co., Toronto); General Foods Ltd., Toronto, and Adams Brand Sales Ltd., Toronto (Baker Adv. Ltd., Toronto). Standard Brands Ltd., Montreal (MacLaren Adv. Ltd., Montreal); Canadian General Electric Co. Ltd., Toronto (MacLaren Adv. Ltd., Toronto) ; Robin Hood Flour Mills Ltd., Montreal, and Thomas J. Lipton Co. Ltd., (Young & Rubicam Ltd., Montreal); Prudential Insurance of America, Toronto (Foster Adv. Co. Ltd., Montreal); Success Wax Ltd., Montreal (Schneider-Cardon Ltd., Montreal). Pepsi-Cola of Canada Ltd., Toronto (Kenyon & Eckhardt, Montreal); H. F. Ritchie Ltd., Toronto (Atherton & Currier Ltd., Toronto); Procter & Gamble of Canada Ltd., Toronto (Young & Rubicam Ltd., and F. H. Hayhurst Co., Montreal) ; Imperial Tobacco Co. Ltd., Montreal (McKim Adv. Ltd., Montreal): Dow Brewery Ltd., Montreal (Vickers & Benson Ltd., Montreal); H. J. Heinz of Canada Ltd., Leamington, Ont. (MacLaren Adv. Ltd., Toronto); Salada-Shirriff -Horsey Ltd., Toronto (McKim Adv. Ltd., Toronto). J. Rene Ouimet Ltd., Montreal (Walsh Adv. Co., Montreal); Coca-Cola Ltd., Toronto, and Catelli Foods Ltd., Montreal (McCann-Erickson Ltd., Montreal); Nestle Canada Ltd., Toronto (F. H. Hayhurst & Co., Toronto); Aspro Nicholas Ltd., Toronto (Albert Jarvis Ltd., Toronto); Oland's Brewery Ltd., Montreal (James Lovick Agency, Montreal); Kraft Foods Ltd., Montreal (J. Walter Thompson Ltd., Montreal). Lowney's Ltd., Montreal (Foster Adv. Ltd., Montreal) ; Canadian Industries Ltd., Montreal (Needham, Louis & Brorby, Toronto, and Ronalds Adv. Agency, Montreal); Security Windows Corp., Montreal (Schneider-Cardon Ltd., Montreal); W. H. Schwartz & Son Ltd., Halifax (Bennett & Northraup Inc., Halifax, N. S.); W. F. Young Inc., Springfield, Mass. (J. Walter Thompson Ltd., Montreal ) . Opera Diamond Ltd., Toronto (Albert Jarvis Ltd., Toronto); MacMillan & Bloedel Ltd., Vancouver (Cockfield, Brown & Co., Montreal); Remington Rand Co. Ltd., Toronto (Cockfield, Brown & Co., Toronto) ; Imperial Oil Ltd., Toronto (MacLaren Adv. Ltd., Toronto), and Singer Sewing Machine Co. Ltd., Toronto (Young & Rubicam Ltd., Toronto). Lewis Re-elected IARW Head Dorothy Lewis, liaison officer, section for non-governmental organizations, department of public information, United Nations, wasre-elected president of the International Assn. of Radio Women at the group's eighth annual conference in Paris. Women from 23 countries reportedly were represented at the conference Sept. 26Oct. 1. A highlight of the meeting was an address by NATO Secretary General Paul Henri Spaak. < Kick-Off Your Fall Campaign with the TWO MOST POW£#Wl W&TPOAR in the Detroit Selling Ga If you'd like to play ball with the cKamps this Fall join up with Detroit's Most Powerful team. You get greater coverage for the most reasonable investment — a story we're delighted to tell anyone . . . anytime. |P i. B. Compeoo, Pies. Page 118 • October 21, 1957 ABROAD IN BRIEF SLUGGISH SWISS SCENE: Non-commercial television in Switzerland is moving ahead slowly compared with other European areas, according to latest Swiss statistics. Registered sets totaled 27,887 on Oct. 1, against 27,337 on Sept. 1. EUROPEAN BROADCASTERS MEET: Delegates of 13 European national broadcasting organizations met in Taormina, Sicily, for a regular session of Union Europeenne de Radiodiffusione. UER, or European Broadcasting Union, is the international organization which serves as the framework for discussion of common problems, program exchange and frequency reporting. The Taormina conference discussed coordination of programs and program exchange. The Eurovision working committee reported "successful" Eurovision tv hookups and decided to take further steps to improve technical and program quality of Eurovision. Plans call for addition of more general entertainment and sports programs to Eurovision hookups. Conference delegates voted another twoyear term for Marcel Besenzon as president of the international program committee. Mr. Besenzon is director general of the Swiss Broadcasting Service. Vice presidents represent Radiodiffusion Francaise, Paris, and BBC, London. Observers from the U. S., Canada, Australia, Egypt and Israel attended the conference. MOSCOW MOON SHOW: Moscow Radio in its English broadcasts is reported as offering prizes for information about the Russian earth satellite. Listeners are asked to submit data and tapes of signals from the satellite, to describe sightings of Sputnik and to write articles, essays or short stories about the Red moon. Prizes were not named. JAPAN JACKS UP SIGNAL: The Japan Broadcasting Corp. has announced it is building a series of small relay television stations throughout the country to extend city signals to mountainous terrain. The announcement said more than 100 districts at present cannot get signals from city stations. INTERNATIONAL SHORTS International Telephone & Telegraph has announced organization of new subsidary, IT&T Electronics Service Co. of Canada Ltd., Montreal. Company will provide services including installation, operation and maintenance of telecommunications and electronic equipment such as microwave links and radar networks. J. T. Robertson, telephone and radio operating department of IT&T, N. Y., will head Canadian company. Alford R. Poyntz Adv. Ltd., Toronto, after operating without profit for five years, declared bankruptcy early in October. Agency reportedly showed liabilities of $130,000 and assets of only $2,000. Billings this year totalled $380,000, approximately same as last year. Agency was formed in 1940 and had 29 Toronto accounts. Company had branch offices at Winnipeg and Montreal. Broadcasting