Broadcasting Telecasting (Oct-Dec 1957)

PEOPLE ADVERTISERS & AGENCIES m A WEEKLY REPORT OF FATES AND FORTUNES Erwin B. Needles, director of tv sales, WNBC (TV) New Britain, to Julian Gross & Assoc. Adv., Hartford, both Conn., as partner and vice president-general manager in charge of agency operations. Robert A. Gibney Jr., vice president of J. C. Bull Inc., N. Y., elected director. Allan J. Hall, account executive, named vice president. Lee Rich, vice president and associate media director, Benton & Bowles, N. Y., appointed director of media. John F. Brooks, account executive, Needham, Louis & Brorby, N. Y., and Richard E. Owen, associate art director, elected vice presidents. C. Stuart Siebert, vice president, Kenyon & Eckhardt, Chicago, named to handle all publicity activities for that office in addition to his duties as senior account executive. Arnold M. Combrinck-Graham Jr., vice president and former account executive, named account supervisor in Kenyon & Eckhardt's Chicago office. He has been with agency since March 1956. M. B. Silverman, Russel M. Seeds Adv., Chicago, to Rutledge & Lilienfeld Inc., same city, as account executive. York and Grant Adv., to J. R. Pershall Co., Chicago, as merchandising account executive. William B. Goodrich, assistant to vice president in charge of radio-tv, MacFarland, Aveyard & Co., Chicago, appointed assistant account evecutive on Drewrys Ltd. account. Beverly L. Smith, account executive, Kenyon & Eckhardt, N. Y., to N. W. Ayer & Son, same city, as service representative. Edward M. Marker, vice president and group head, Fuller & Smith & Ross, Cleveland, Ohio, to Griswold-Eshleman Co., same city, as group head. Lawrence O'Neill, Frank Martello and Joseph P. Franklin, supervisors at Kenyon & Eckhardt, N. Y., transferred to agency's Chicago office in charge of radio-tv programs, radio-tv commercial production and research, respectively. L. M. McAlvany, regional manager, Dallas division of American Bakeries Co., named assistant to president in charge of sales, merchandising and advertising. He is succeeded by Guy J. Gibbs, company's Houston bakery manager. Robert A. Davis, cheese products advertising manager, Kraft Foods Co., Chicago, named general advertising manager, succeeding Tad Jeffery, resigned. Morgan Ryan, formerly with ABC New John C. Pollock, field zone manager in WKRG-TV LEADS THREE WAYS No matter how you measure it, WKRG-TV is number one by a large margin in this Billion-Dollar Market. „ NIELSEN Report number two shows WKRG-TV leading in every dept. . . . covering 33 to 26 counties for Sta. "X", with 45,000 extra homes in Ch. 5's area. A. R. B. (Feb. '57) WKRG-TV leads 281 to 1 50 in measured quarter-hour segments. At night, the lead is 1 39 to 59 ! '•lot. eee l*o*»* PULSE HERE'S THE BILLION-PLUS MARKET Within the area of WKRG-TV's measurable audience lies 1,258,000 people . . 336,000 families . . Cons. Spendable Income, $1,467,000,000 and Tot. Ret. Sales of $1,060,054,000 (latest published SRDS figures). Here is the Coverage-Bonus WKRG-TV gives you in Big, Billion-Dollar Mobile : Total Population Families C.S.I. T.R.S. WKRG TV 1,258,000 336,000 $1,467,000,000 $1,060,000,000 Station "X" 1,087,000 290,000 1,316,000,000 954,000,000 WKRG •TV Bonus 161,000 46,000 $ 151,000,000 $ 106,000,000 northern and eastern Texas for Dr. Pepper Co. (soft drinks), Dallas, named sales promotion manager. Doris Boyd, formerly with The Katz Agency and CBS Radio Spot Sales, both Chicago, to Gordon Best Co., same city, as radio-tv traffic manager. William H. Marlin promoted to production manager at Monroe F. Dreher Inc., N. Y. Mort Reiner, formerly chief timebuyer at Product Services Inc., N. Y., to Glamorene Inc. (carpet cleaning solution), Clifton, N. J., as radio-tv director. Steve Gardner, account executive, Dan B. Miner Co., L. A., to George Patton Adv., Hollywood, as tv-radio director. Harry Smith, account executive, Parker Adv. Inc., Saginaw, Mich., named public relations director. Louis J. Nelson, media director, Geoffrey Wade Adv., Chicago, named marketing director and also will supervise research and merchandising departments. He is succeeded by David S. Williams, timebuyer and assistant media director. Shirley Coleman, for past five years free lance art consultant in New York and previously art director of Young & Rubicam, L. A., and L. C. Cole Co., S. F., to Anderson-McConnell Adv., L. A., as art director. Martin Slattery, Young & Rubicam, N. Y., to Compton Adv., same city, as tv producer. Helen A. Grabo, home economist, T. R. Sills & Co., N. Y., to Kenyon & Eckhardt, same city, as assistant home economist. Robert H. Gannon, formerly member of public relation staff of Leo Burnett Co., to Daniel J. Edelman & Assoc. (public relations firm), N. Y., editorial staff. Jon Franklin Byk, manager of sausage sales, Kingan Co., Indianapolis, to Glenn Adv., L. A., merchandising and marketing department. Jack Knights, formerly with J. Walter Thompson Co., Sydney, Australia, to N. W., Ayer & Son, Philadelphia. Harry M. Oram, production department, to copy department and Robert F. Nelson moves from Chicago copy department to Philadelphia copy department. FILM • • • • i ■< William E. Lane, production manager, Haig & Patterson, Detroit, to Video Films, same city, in similar capacity. Mr. Lane was associated with Video Films as production manager from 1954-56. Stanton Webb, vice president in charge of sales for Paper-Mate Co., Chicago, to Jerry Fairbanks Productions of California, Hollywood, as director of sales. Mike Casey, tv director, Erwin, Wasey, Ruthrauff & Ryan, N. Y., to Rick Spalla Productions, Hollywood, as account executive. i cbs wlcrg-tv Page 120 • October 21, 1957 Broadcasting